What works best for new cars: MSRP or Internet Price?

[john.quinn]

We have been involved in the Internet for a decade. It is a marketing tool. Dealers have their CRMs and most of their efforts revolve around them. They hire or promote someone to monitor it. They may have a BDC to help. Sure, followup is very important but the Internet is a marketing tool.

Ahhhh... they have eyes yet they do not see!

 

[ddavis]

I'm wondering what the bounce rate is for websites that don't price their cars versus the ones that do? It would also be interesting to know the conversion rates and time on site. I'm thinking about Joe's Google Panda explanation.

For the people that have "click for ePrice", dealerships, in this market, will fire off a net.net price. Considering this, what is the point? I think this encourages bidding wars between dealerships. Then there is the transparency issue.