What's the most annoying thing on your website?

[Eric Miltsch]

Is there anything on your site that bugs you every time you see it? Do you know what your shopper thinks is the most annoying thing?

Man, where to start? In no particular order:

• Unorganized navigation - items within a section that aren't relevant
• Unorganized content - improper topic/folder structure
• Improper URL structure - making it difficult to track conversion activity
• Non-functional hero image sliders - lacking call to actions, don't link to a lower level page and/or having more than 7 or 8 slider images
• Stale, outdated, unpersonalized page copy - or just blocks of unnecessary text that nobody is ever reading
• Unnecessary clutter - unimportant page elements
• Improper page hierarchy - (ex: making everything the same size font, or putting non-important elements above key business drivers)
• Video's that play upon page load - and that are difficult to close
• Cluttered VDP's that still have a dozen call to actions and/or don't remain a constant grid - switching from full width, to two column layouts - or even three columns
• Any type of tabbed or accordian content

I'll add more - just scratching the surface.