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What's the ROI on Being Awesome?

Good Answers Alex & Ed! Thank you both.

Zappos is pretty innovative. I hope more people take their stance. I have seen so many companies who bring people in and think they have to accept their bad behavior because of their "expertise". It's crazy! One bad apple can spoil the whole bunch - completely ruining the atmosphere for everyone. It's hard to see employees who love what they do, and do it well, dread going to work because of someone who kills it for them.