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What's your marketing structure?

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CitySteve

Apr 11, 2011
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Steve
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Hi all, I haven't posted often here at DR, but I do spend a lot of time lurking and reading.

I wanted to reach out today and get some opinions in regards to marketing structure.

As you all know, we have many aspects of marketing. Online, print, radio, flyers, etc.

What type of structure do you operate in? Do you have a full marketing department that handles everything or is each department responsible for their own?

Any input would be appreciated!
 

✨ AI Highlights

CitySteve asks automotive dealers and industry professionals how they organize their marketing efforts across multiple channels (online, print, radio, flyers, etc.), specifically whether they use a centralized marketing department or distribute responsibility by department. The thread explores different organizational approaches to managing marketing within dealerships, though the provided content doesn't include responses showing what conclusions or best practices emerged from the discussion.

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