Which metrics prove quality photos matter?

[joe.pistell]

wow, putting lead gen and chat in a different light. ...

But aren't we getting a little off topic here?

Elmer, we're talking metrics that can reveal quality photos. It is my opinion that quality photos will reduce leads (driving your dealer's nuts!).

IMO, a dealer that takes high quality photos speaks to the dealer's commitment to marketing & merchandising. It speaks to how a dealer differentiates himself from his/her competition.

 

[joe.pistell]

6. Photo cost = $ 50

Theres a recent dealer survey here on DR and I think the avg price is $18ish.

 

[Elmer Kruys]

Thanks, Joe. So maybe I focus more on "differentiating from the competition" and "less non-value-leads" like "search helper" in chats, when I'm firing my pitch to prospects...

 

[joe.pistell]

I've come to the opinion that shoppers look at dealer websites to decide who they're NOT going to visit. Pictures tell shoppers about the quality of work the dealership creates.

Most dealer's are do'ers, they aren't dreamers. Some can't connect the expense of high quality pics to more sales & profits.

To spur their imagination, have them imagine that they've decided to upgrade their landscaping at their home. They'd look on the internet and look at pictures... Which landscaper is going to get the call?


Landscaper #1?


Landscaper #2?



Quality photos sell cars at a higher profit.