• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Which third-party lead sources are still worth the money?

Jump to latest Follow Reply
KennySmithAutoUnite

KennySmithAutoUnite

Full Sticker
Jul 9, 2026
13
6
Awards
2
First Name
Kenny
#1
Going through our lead bills again and wanted to compare notes.

Cars.com, CarGurus, Autotrader/KBB, TrueCar, OEM leads, whatever you have in the mix.

Not looking to beat anybody up. Some of these work in one market and fall flat in another.

What are you guys running right now?

Roughly what are you paying, and what are they really producing after the duplicates?

I’m less interested in CPL than appointments, shows, sold units and cost per sold.

Which sources are still worth the money?

Which ones are on the bubble?

Anybody cut one recently and realize you didn’t miss it or cut one and regret it?

Rough numbers are fine.
 

✨ AI Highlights

A dealer opens a practical discussion about auditing third-party lead sources — Cars.com, CarGurus, Autotrader/KBB, TrueCar, and OEM leads — asking peers to share real performance data beyond cost-per-lead, focusing on appointments, show rates, sold units, and cost-per-sold. The thread invites candid market-specific comparisons, including which vendors were cut without regret and which cancellations dealers came to regret. It's a crowd-sourced benchmarking conversation aimed at helping dealers decide where to trim or double down on their lead spend.

Replies Views 0 42 Started Last Reply

Latest posts

Top Bottom
Back
Jump to latest Follow Reply
Jump to latest Follow Reply
Menu