Our exclusive BK lead program is actually worth it; our dealers see 10x-32x ROI.
I made a small one page about it.
I made a small one page about it.
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Which third-party lead sources are still worth the money?
- Thread starter KennySmithAutoUnite
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✨ AI Highlights
A GM at Safford Automotive Group who is also developing a lead platform called AutoUnite opens a practical discussion asking dealers to share real performance data — appointments, shows, sold units, and cost per sold — across third-party lead sources like Cars.com, CarGurus, Autotrader/KBB, and TrueCar. Early replies flag that CRM-only ROI analysis can be misleading and that GA4 referral traffic data often tells a different story, with CarGurus RPM cited as a source that underperforms on paper but converts better in practice. The thread is still early, with substantive data promised but not yet posted, and a side question about the OP's AutoUnite platform emerging.
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