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Who are Best Canadian Digital Agencies?

georgenenni

3rd Base Coach
Apr 13, 2012
176
136
First Name
George
In working with Canadian dealer-customers, there are the known nuances/challenges with inventory feeds, kilometres, litres, email spam regulations, and French/English accommodations for required provinces. Who are the best purpose-built providers, or U.S. providers that have required accommodations?
 
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Reactions: craigh

craigh

Super Moderator
May 19, 2011
1,766
1,253
First Name
Craig
I'm up here in Canada and we do a fair bit of digital work, but I wouldn't say we encounter that many issues with the things you listed.
Inventory feeds are pretty accessible, kilometres is a simple change, L/100km comes from Chrome.

For the email spam laws, that's a trickier one - you have to make sure the vendor has a specific opt-in column so they can trace each customer back to a specific time that they consented to be email marketed to. Once a dealer no longer has an active contract with a customer, their options to contact the customer rely entirely on that consent. Our SMS laws are similarly strict - promotional SMS is risky without explicit consent.

As for French, it's not a very common requirement outside of Quebec and Ottawa. In those areas, translation is readily available.
 
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Reactions: Marc Lavoie

CarlAutofusion

Full Sticker
Mar 17, 2014
40
28
First Name
Carl
We're not located in Canada but we do work with several dealerships in Canada. We can pull inventory feeds from Canadian dealers, we are familiar with the advertising rules (such as the disclaimers concerning HST) and the OEM compliance rules.

We, however, currently do not run any email campaigns for Canadian dealers so we are not familiar with those rules/regulations. Craig is correct on the French translations.
 

Josh S

Green Pea
Jul 15, 2020
10
15
First Name
Josh
What specifically would you be looking for? Perhaps an example use-case?

There are many Canadian vendors up here - some do everything, some do a few things, so the list may be different depending on what you are after.
 
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Reactions: Marc Lavoie

Marc Lavoie

3rd Base Coach
Jan 3, 2019
225
161
First Name
Marc
Hi George, I'm based in Montreal, the French-speaking/billingual part of Canada.

It's a loaded question, send me a quick email if you'd like to connect. I'm sure I can guide you better.
 

Ryan Hartigan

Lot Lizard
Feb 20, 2017
36
16
First Name
Ryan
We get better results than anyone in the industry hands-down, as long as the dealers listen to us on how to work the leads initially.

I don’t know about a lot of the things you’ve mentioned. We only do inventory ads for retargeting. We only do French ads in NB and Quebec, or if there’s a Spanish/French rep at the dealership that can work them outside of these provinces.

If a dealer is using TurnoverCRM, then we set it up to fall within CANSPAM laws. If they’re using Facebook Messenger or GMB, then they already have implicit consent. When we move to text then, we don’t need an opt-out message (which actually drastically decreases response rate on the initial leads).

For us, it’s literally just about sales. If we’re not getting sales then it’s not working. If we’re not able to track to the sale for the client then it can also be a bit of an issue.

the only reason I know what works is because I’ve worked hundreds of my own deals off of my own leads the last six years. Even to this day, I’ve worked like five or six ups. Every car I’ve ever sold were from the leads I generated myself.