Who Is Sick Of Hearing About facebook?

[Jerry Thibeau (blog)]

Alex,

Another 5 star article. You're on a roll this year! I've sent the link to a bunch of dealers I've been trying to get active on facebook.

Jerry

 

[Holly Brown (blog)]

In the learning phase with FB. Good article! It reinforces my thought that dealerships should use a fan page.
I learn best by doing. Even though there will be mistakes, I am jumping in with 2 feet & making a go of our dealership fan page.
First I thought give them product info...now I'm thinking they can go to factory sites for that.
Will switch to more relevant consumer info & small give aways.

 

[Eley Duke]

Hey Alex,
Dead on the money with this, I too see many pages that are annoying with nothing but hard sales tactics and it is a turnoff! With our Duke Automotive page we have taken the approach of simple dialog and updates, we post some videos time to time, update on the weather like last week, and news about Duke and our community. We get some comments, but its really how many times I am out and someone says, “hey, I loved that video on the Cadillac CTS-V you posted to the dealership site” that makes it worth it. I get those comments all the time, and tells me it is doing what Facebook was meant to do, stay in touch with people and be a casual social medium! Great post Alex!!

 

[troyhartenstine]

Thank you for that Alex. Its long overdue that social media is put in its proper place regarding automotive internet marketing.

 

[mark bonfigli]

Alex, I just wanted to say that this was an excellent post! Thank you for making it easier for our dealers to understand how to jump into the world of Facebook! -mb

 

[Bob Finger]

Something this
chain is missing is the ability to "control the message.”  Do a quick google search on your dealership,
and you will find people who have reviewed your business.  They are often angry and frustrated and may
post some bad reviews. 

If you have a
facebook page and concentrate on getting customers to post nice things about
you (right after a sale is a great time to get someone to say “I love the new
car I bought at CARite.com!”).  This does
a great job of balancing out any negative comments, and gives you a forum for
handling customer complaints before they decide to tell the whole world that
they are angry.

Social
networks are here to stay, and the truth is out there. If you are not controlling
or at least monitoring the message, you can be operating with two black eyes
and not even know it.