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Who offers a full Digital Retailing solution for dealerships?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Jeff Kershner, May 9, 2016.

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  1. DrewAment

    DrewAment
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    Well then, what are we paying the vendors for? And, shouldn't then vendor get the same type of guarantees from their data providers?
     
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  3. DrewAment

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    Also -- having a hard time justifying the cost and expense.

    Venders can say that Dealer X "sold" 15 sales via their program... but X probably would have sold those 15 without their "online website transaction program button widget" installed on their site. And, the dealer has to deal with mistakes in the data displayed to the customer -- which causes a sense of mistrust when the customer completes the transaction (usually in the store).

    I am just so sick of everyone saying that the online transaction model is here. Dealers sign up and "buy in" -- but all it amounts to is the same market share sales, with no incremental business added for the expense -- just another additional expense to add to our budget. But i'll be damn, it looks good on the internet ROI report!
     
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  4. Alex Snyder

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    The vendors should, but they don't. The technological world is so stitched together I don't think anyone has outright purity of data anymore…. not in the car biz at least.

    I don't disagree with your opinion. But I pick my technology like I pick my women: the one I like best! You ain't gonna fix human psychology Drew.
     
  5. Tarry Shebesta

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    Correct Drew. Putting a shopping cart (DR) on your website does not increase sales. Yes, it can make it easier for someone to buy a vehicle from you (most actually make it more confusing and numbers online don't always match the numbers they get after the credit decision comes back), but as Drew states, if I find a car that I want to buy from you, I'm going to buy it regardless of how the current process is. You have the car I want, or need.

    Driving additional new sales requires marketing and CTAs that inspire a purchase BEFORE your checkout product becomes a factor.

    DR today is putting the shopping cart before the horse.
     
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  6. Alex Snyder

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    :thinker: then why would anyone buy your product?
     
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  7. Tarry Shebesta

    Tarry Shebesta
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    Our Shop-by-Payment (SBP) or DR in general?

    DR, when done correctly, makes it easy to buy a vehicle the customer wants. It will also drive better CIS scores. Digital Marketing & Merchandising, like SBP, drives people into the DR funnel. Two separate products that work together.
     
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