Question: Who’s your highest-value prospect?
GM's and their Internet managers are invited to join me at Driving Sales for Success Stories in Search Remarketing & Advanced Mobile Search for Progressive Dealers on Sunday, October 12 at 3:45 pm.
Preview session content in this PDF.
But back to my question. I would argue that all Internet shoppers aren’t created equal. So your top prospect would be Jane, the in-market shopper who just visited your website after conducting an Internet search.
It’s a solid bet that Jane is cross-shopping within a specific segment. This means that she’s in the market for a new sedan, but likely not tied to a specific brand (i.e. Ford) or model (i.e. Focus).
Once she browses your website and leaves to check out your competition, what tactics do you have in place to return and buy your model?
You'll learn, through several hands-on case studies, how to address these opportunities by combining two tactics that have been proven to drive increases in return website visits by cross-shoppers using mobiles and PCs.
#1: Remarketing Lists for Search Ads (RLSAs)
You'll learn how to create remarketing lists inside Google AdWords, then place a corresponding a tracking pixel on one or more webpages. Each list allows you to roll up a high-value audience list of visitors based on the page they’ve last viewed.
#2: Conquest With Search
Your remarketing lists can be used to deliver targeted ads: both search and display ads. The most effective ads compare the segment the shopper just viewed with one they’re also researching at your competition. This is a new way to conquest in-market shoppers, and it’s driving enhanced results for dealers nationwide.
It’s this one-two punch–conquest remarketing–that’s changing the game. Dealers have driven a 40%-70% increase in clicks plus a 40-50% reduction in the total cost per conversion over standard campaigns.
Now it’s your turn.
If we haven't met - yet! - I'm a frequent speaker at national automotive marketing events, including NADA, Digital Dealer and regional associations, and I'm the senior marketing manager for Netsertive, a fast-growing digital advertising technology company and Google Premier SMB Partner driving sales opportunities to dealers through the power of Internet marketing technology.
In Success Stories in Search Remarketing & Advanced Mobile Search for Progressive Dealers, you'll learn:
- How these new Google tactics (your new “secret sauce”) work together to help progressive dealers dominate their market to sell 20 to 50 additional vehicles every month through case studies
- See real examples of dealers using Search Remarketing to drive up their qualified shopper click-through rate by more than 70 percent, while at the same time saving money by lowering their cost per conversion by almost half
- Go in-depth into enhanced campaigns, and learn how Google Premier Partners are helping dealers be found in strong positions on tablets and smartphones to win the zero moment of truth in their local market
See you in Vegas this weekend!
Tim McLain
@tmclain
[email protected]
919.800.9893 (cell)
