"Why are third parties running Google VLA ads on MY vehicles? Shut it down!"
- Thread starter Ryan Everson
- Start date
- Apr 7, 2009
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- Joe
Someone find holes in my PMAX logic.
Table below is vAuto's "Listing Logic". It displays AutoTrader traffic on your VINs. Their intent is to sell us Spotlights, I flipped it to find VINs that need 'outside help' (i.e. PMAX)
Avg SRP p/day reflects product class demand
Avg VDP p/day reflects VIN interest.
It's a Chevy store, The list looks for off-brand, low volume VINs
Table below is vAuto's "Listing Logic". It displays AutoTrader traffic on your VINs. Their intent is to sell us Spotlights, I flipped it to find VINs that need 'outside help' (i.e. PMAX)
Avg SRP p/day reflects product class demand
Avg VDP p/day reflects VIN interest.
It's a Chevy store, The list looks for off-brand, low volume VINs
This is very interesting.
Am I reading it correctly that the red high lighted ones are the ones that need serious help?
If so, it doesn't surprise me that the Fiat Grand Cherokee is so low. Along with the Tiguan.
Am I reading it correctly that the red high lighted ones are the ones that need serious help?
If so, it doesn't surprise me that the Fiat Grand Cherokee is so low. Along with the Tiguan.
- Apr 7, 2009
- 4,806
- 2,270
- Awards
- 10
- First Name
- Joe
Here's my simple PMAX logic:
It's common for a store to have 100 used VINs for sale, and, it's common to subscribe to classified sites (AutoTrader, CARS and CG). Any VIN that gets less than one VDP visit per day needs help.
It's common for a store to have 100 used VINs for sale, and, it's common to subscribe to classified sites (AutoTrader, CARS and CG). Any VIN that gets less than one VDP visit per day needs help.
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PMAX item for thought. I had the pleasure of getting a meeting (thanks to my friend Paul at Google) with the PMAX product manager at Google early summer (this was the meeting you missed @Ryan Everson) along with some of my NCM 20Group associates and they pointed out some items, one of which I raised an issue with. We did have to sign an NDA but I'm pretty sure this won't jeopardize that. They said the European market PMAX ads were payment based and US was priced based because "Europeans shop by payment and US shops by price". I was kinda dumbfounded that they hadn't considered offering payment ads for PMAX in the US because of this singular thought they held to be true. I asked them to go to a couple big group sites that have payments all over the place, on SRP, VDP, etc and the product manager was kinda like, "oh crap". Hopefully we see a roll out of payment ads in PMAX soon. He didn't say they would but he was sure taking notes. Jose Lazo with South Dade, Steve Koch with Cooper, JP Hastings with Hoselton, Keane Storey with Chapman, and Freeman Peterman with Jim Keras were all there and backed me up telling PMAX we wanted it. We shall see...
