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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Dealers debate whether identifying anonymous website visitors through data-appending tools creates genuine leads or just identified visitors without consent. The thread's key insight, sharpened by a standout reply, is that dealers are asking the wrong question: instead of chasing form fills, dealership websites should mirror a good salesperson by understanding visitor intent, building trust, and earning permission before requesting contact information. The discussion also surfaces a product called VOLT, which attempts to engage visitors through triggered offers, prompting detailed questions about its real-world effectiveness.
