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Why do CDK lead forms need Zip Code?

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George Nenni questions why CDK lead forms require zip codes and phone numbers on mobile, arguing these fields create unnecessary friction and lower conversion rates compared to desktop. After discussion, DrewAment reveals that CDK actually allows dealers to disable or customize these "required" fields, suggesting the real issue is dealer/OEM configuration rather than a CDK platform limitation. The thread highlights that simpler mobile forms with fewer fields can improve conversions, but ultimately dealers have more control over their form fields than the initial complaint suggested.

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