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The volume part is important. We have double to triple the inventory count of most of our competitors, barring Capital Ford, of course,
. Our customers don't just want a truck. They want their Sierra 1500 Extended Cab SLT1 with the Rear Defroster, Skid Plates, and Towing Pack. Awesome we have 5 of that exact build in stock. Follow me.
Or colour, it's spelled with a "u" here in the great white north
, supposedly 84% of consumers cite colour as their
primary buying reason. Oh you want a Silver Impala LT? Great we have three. Family member joins the conversation, "Do you have any white ones?" Yes, 5. Would you like the LT or LT2? But wait you say, customers shop online now in this new scary world. Yes of course they do, but at the end of the day we all want to see our $$$ purchase in real life; touch it, feel it, and oh ya, drive it. Have we found the perfect vehicle? Have we treated you right? Awesome. Let's make a deal.
In case you are wondering those are real dealer rater reviews, we sell a lot of cars.
Holy sh*t that came across cocky. Anyway my name is Anthony and I figured I should come out of hibernation and start getting to know some friends on this forum. I ran a small business for 4 years and now look after Capital's online presence. We have made a lot of recent changes and I hope to learn from you folks!