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Why Would Anyone Purchase from Your Dealership?

This is part of our marketing strategy for 2013 - what separates us from everyone else.

1. Negotiation-free sales process - we price below sold market value
2. Non-commissioned sales advisors - they get paid same regardless if they sell a $500 or $50,000 vehicle.
3. Anderson Advantage - with every vehicle purchase the buyer receives: 100 free car washes, collision deductible reimbursement (this has saved me personally $1000 so far), engine for life warranty on used, free rock chip repair.
4. A portion of every sale goes to our 501c3 non-profit organization called Because People Matter (BPM). BPM makes donations to local charities and organizations, plus helps causes and efforts around the world.

...and they hire guys like Chad! ;-)
 
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  1. Dealer-Rater Certified: 4.9/5 lifetime rating with over 557 review. We value your experience and feedback.
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  3. Non-Commissioned Sales: Our specialists will find the right vehicle for you. We respect YOU.
The volume part is important. We have double to triple the inventory count of most of our competitors, barring Capital Ford, of course, ;). Our customers don't just want a truck. They want their Sierra 1500 Extended Cab SLT1 with the Rear Defroster, Skid Plates, and Towing Pack. Awesome we have 5 of that exact build in stock. Follow me.

Or colour, it's spelled with a "u" here in the great white north :D, supposedly 84% of consumers cite colour as their primary buying reason. Oh you want a Silver Impala LT? Great we have three. Family member joins the conversation, "Do you have any white ones?" Yes, 5. Would you like the LT or LT2? But wait you say, customers shop online now in this new scary world. Yes of course they do, but at the end of the day we all want to see our $$$ purchase in real life; touch it, feel it, and oh ya, drive it. Have we found the perfect vehicle? Have we treated you right? Awesome. Let's make a deal.

In case you are wondering those are real dealer rater reviews, we sell a lot of cars.
Holy sh*t that came across cocky. Anyway my name is Anthony and I figured I should come out of hibernation and start getting to know some friends on this forum. I ran a small business for 4 years and now look after Capital's online presence. We have made a lot of recent changes and I hope to learn from you folks!
 
  • Like
Reactions: 1 person
  1. Dealer-Rater Certified: 4.9/5 lifetime rating with over 557 review. We value your experience and feedback.
  2. #1 GM Dealer in Canada: View the largest selection in one place. We will respect your time.
  3. Non-Commissioned Sales: Our specialists will find the right vehicle for you. We respect YOU.
The volume part is important. We have double to triple the inventory count of most of our competitors, barring Capital Ford, of course, ;). Our customers don't just want a truck. They want their Sierra 1500 Extended Cab SLT1 with the Rear Defroster, Skid Plates, and Towing Pack. Awesome we have 5 of that exact build in stock. Follow me.

Or colour, it's spelled with a "u" here in the great white north :D, supposedly 84% of consumers cite colour as their primary buying reason. Oh you want a Silver Impala LT? Great we have three. Family member joins the conversation, "Do you have any white ones?" Yes, 5. Would you like the LT or LT2? But wait you say, customers shop online now in this new scary world. Yes of course they do, but at the end of the day we all want to see our $$$ purchase in real life; touch it, feel it, and oh ya, drive it. Have we found the perfect vehicle? Have we treated you right? Awesome. Let's make a deal.

In case you are wondering those are real dealer rater reviews, we sell a lot of cars.
Holy sh*t that came across cocky. Anyway my name is Anthony and I figured I should come out of hibernation and start getting to know some friends on this forum. I ran a small business for 4 years and now look after Capital's online presence. We have made a lot of recent changes and I hope to learn from you folks!
Something that you may not know about Anthony, is that he knows how to sail and operate small boats
:hello:
 

✨ AI Highlights

The thread explores a challenging exercise proposed by Brian Pasch: dealers must articulate 3+ compelling reasons why customers should buy from their dealership specifically. Multiple contributors emphasize that most dealers struggle to answer this question because they lack genuine differentiation, instead relying on generic industry talking points that apply equally to competitors. The key insight is that successful dealerships must first identify their authentic "core brand message" or unique selling proposition, then cascade that message to individual salespeople and implement it consistently—with examples like no-haggle pricing, non-commissioned sales staff, and loyalty programs serving as concrete differentiators worth building marketing around.

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