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Why You Should NOT Link To Social Media Sites

I'm a developer so I love cramming in all the shiny objects and even more shiny objects in the box. Problem is that most people won't use 80% of the features. It's an addiction I fight daily.

I'm a big fan of Steve Jobs mentality of keeping things simple as hell too which helps keep that addiction under control.

So, the left bar slider is probably something I'd stay away from since most people now have 15" monitors or more importantly are on mobile.
I've seen very few sites that actually accommodate mobile. Sure, they are responsive but that doesn't mean they are mobile. Our site is mobile responsive is just a marketing.

Another topic that is hardly covered is the 1 page threshold. I'm going to say that 50-60% of people don't scroll to the second page. So if the CTA is anywhere not at the top and your hero is there, you have lost out.

I am mention ADA compliance a lot. Previous company I worked for created a beautiful design. On the day of the demo, I said it wasn't complaint. The Design Team manager was all butt hurt and said it was. 6 months later, we were redoing the design because it wasn't. Dealers are lucky they are making enough money to be getting emails from lawyers. These lawyers are 1000% ambulance chasers. So,TLDR; I agree with you!

What I'm working on is pure self built. I am a app/web developer by day job but have moved up to management. I'll share with you in a few days after I clean up some of the bugs I found. I had to fire a developer recently so this roll out go delayed.
With CSS grid it would be a pretty simple, even small amount of code and allow you to slide the entire menu out of the way and put more cars or trucks on the same row. I can put some code together and show you or even stick a site together, scrape some inventory, and stick it online for you to see.

TikTok proved people will scroll all day and I've clicked through an entire site looking at classic cars, the problem is most dealerships inventory is boring but if you could figure out a way to spice it up with something like a customization app, or something that would add a little excitement to it so your not looking at the same car over and over again.

The ambulance chasers haven't gotten to the dealerships yet but they will, they normally ask for $5,000 not to turn you in but as the government decides they want more money or a competitor decides to hurt a dealership, or manufacturers decided they want to go direct to consumer and get rid of the dealerships, ADA fines start at $50,000.00 per an incident, lawsuits are counted per a visit, per an incident, and no dealership has a website that is ADA compliant.

And why it should be the developer getting sued sadly it all falls on the site owner.
 
I'm good with the slider.
I've been trying to reduce my js/css foot print. I'm slowly warming up to tailwind finally.
Guess we are going to disagree on these two things?

I'll give my two cents on both...


Sliders look to much like advertising.

A Notre Dame study showed sliders kill conversions and many studies since show that videos in headers also kill conversion.

However multiple case studies have shown that one big image increases conversions.

CrazyEgg said Dell, Saloman, and Kindercare all saw improvements after redesigning their sites to include hero images. Conversion Fanatics, said they saw a 40% increase in leads just by setting up the top image correctly.

Sliders also increase load times and have problems in mobile.

You’ve got milliseconds to convince someone that their life would be better, happier, and more productive if they just owned your car, in an area the size of a business card.

And recent studies have shown that user’s attention span’s on the decline.

So your hero image should focus on the main keyword of the page, clarify the offer, enhance the flow, nod at your CallToAction, show your benefits, answers some questions, and paint a picture that puts your customer in the center of it, playing the part of the hero.

It's difficult for a slider to do that...

And studies have shown, when done correctly ... this can increase conversions by as much as 40%.

Test have show sliders kill conversions

Are CSS frameworks like tailwind really better than vanilla CSS?​


Tailwind produces a lot of DOM noise. I greatly prefer vanilla css over tailwind.

I don't like the Tailwind approach with all those classes.

I keep all my CSS tight and tiny.

It creates Unreadable and Bloated HTML!

Tailwind's utility-first approach leads to excessively long class lists, making HTML files cluttered and difficult to read or maintain, especially in larger projects.

Tailwind's reliance on utility classes can strip away semantic meaning from the code, as developers are forced to use shorthand class names (e.g., pt-0.5 for padding-top: 0.125rem), which can be harder to understand for teams or non-native English speakers.

Over time, projects using Tailwind can become harder to maintain as developers "tack on" utility classes to fix issues, leading to inconsistencies and deviations from design systems.

Tailwind's inline-class approach feels similar to writing CSS directly in <style> tags, which breaks the traditional separation of concerns between HTML and CSS. And Advanced CSS functionalities like specificity, pseudo-classes :)hover, :focus), and complex selectors are often more cumbersome to implement in Tailwind compared to vanilla CSS.

And consider load times...

When comparing the load times of Vanilla CSS and Tailwind CSS!

Vanilla CSS

Smaller File Size
: Vanilla CSS typically results in smaller file sizes because you write only the styles you need for your project. There is no additional overhead from unused utility classes or framework dependencies.

No Framework Dependency: By not relying on a framework, Vanilla CSS avoids the need to include external libraries or configurations, which can reduce initial load times.

Customization Efficiency: Developers can optimize their CSS by using variables, mixins (e.g., with SASS), or custom properties, ensuring that only essential styles are loaded.

Tailwind CSS

Framework Overhead
: Tailwind introduces dependencies and configuration files, which can slightly increase complexity and load times compared to Vanilla CSS.
 
cutom CSS by far is the small file for sure. We should probably being loading it in the html page too.

I don't like how verbose Tailwind is. I am know to make fun of "padding-1 to-the-left-when-mobile and-to-the-right-when-desktop" declarations.


Sorry, for slider I was talking about have the left menu vertical slide in and out.

As for the Hero being a slider ... I prefer not to use them for what you said, it looks like advertising. Plus these are a primary source of ADA non-compliance.

I think the reason why a hero banner has so much affinity is because it's one of those images that break up the page and helps keep the attention of the viewer.
 
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cutom CSS by far is the small file for sure. We should probably being loading it in the html page too.

I don't like how verbose Tailwind is. I am know to make fun of "padding-1 to-the-left-when-mobile and-to-the-right-when-desktop" declarations.


Sorry, for slider I was talking about have the left menu vertical slide in and out.

As for the Hero being a slider ... I prefer not to use them for what you said, it looks like advertising. Plus these are a primary source of ADA non-compliance.

I think the reason why a hero banner has so much affinity is because it's one of those images that break up the page and helps keep the attention of the viewer.
They say not to run in with the html because you can't cache it but I get a lot better load times when I run it with the html. When I spend some time tweaking and fine tuning it I can get it down to .5 milliseconds.
 
I have never seen a benchmark that was faster than pure html. It's the benchmark standard.
Apache has memcache or is it opcache now? Either way, apache is doing some cache of pages including Html.

People are scared of html because it seems it can't be dynamic. PHP was basically html with php tags inside of the file. Today technology still basically does the same thing except it now fiddles with what is in browser memory for that page.
 
I have never seen a benchmark that was faster than pure html. It's the benchmark standard.
Apache has memcache or is it opcache now? Either way, apache is doing some cache of pages including Html.

People are scared of html because it seems it can't be dynamic. PHP was basically html with php tags inside of the file. Today technology still basically does the same thing except it now fiddles with what is in browser memory for that page.
I run html and CSS with python and Django template code to make it dynamic. HTML and CSS are the browsers native language so they will always be faster and more secure than anything else.
 
That’s an interesting take! But here’s the thing—why wouldn’t you link to social media? Customers today don’t just visit a dealer’s website and make a decision. They scroll through Instagram to see how many people are engaging with dealers' cars and how they look, check Facebook Marketplace for deals, and even watch TikTok or YouTube reviews before buying. Social media is where trust is built, questions are answered, and engagement happens.

If your website is built right, then linking to social media will not be just about redirecting traffic—it’ll be about capturing interest, creating brand recall, and driving serious leads. Imagine a potential buyer seeing a 360-degree spin of a car on your Instagram, clicking on the website link, and booking a test drive instantly. That’s how seamless it should be!

So, instead of ‘Why link to social media?’—maybe the real question is, how do you link it the right way?

Curious to hear your thoughts!
 
That’s an interesting take! But here’s the thing—why wouldn’t you link to social media?
  1. Your links can be used to track your customers so companies like Facebook can show tailored made ads from your competition to your customers.
  2. They are off topic links
  3. They bleed link juice to social media sites that should be going to pages on your website and helping you rank.
  4. They break the visitors flow
  5. Social media sites make billions with your content and will bury a post that links back to your website so why would you link?
  6. You should use social media sites to drive traffic back to your site.
  7. Adding social media links can redirect visitors away from your site, undermining the primary goal of engagement, clicks, and conversions. This is likened to "sending guests off to someone else’s house" after inviting them to your party.
  8. Social media feeds or links can distract users with "shiny elements," reducing their likelihood of engaging with key website actions like exploring product pages or completing purchases.
  9. Social media platforms constantly change their algorithms, meaning traffic from these links can diminish unpredictably. Furthermore, embedding social feeds can create a disjointed branding experience if the visual styles don’t align.
  10. Embedded social feeds may inadvertently share user data with social platforms, raising privacy issues that could harm customer trust.
  11. Replicating social media posts on your website could lead to search engine penalties for duplicate content, negatively impacting SEO rankings.
Customers today don’t just visit a dealer’s website and make a decision. They scroll through Instagram to see how many people are engaging with dealers' cars and how they look, check Facebook Marketplace for deals, and even watch TikTok or YouTube reviews before buying. Social media is where trust is built, questions are answered, and engagement happens.
I never said not to post on social media sites, I said don't link to them. Do you really belive someone goes to your website and says, "Man I really love that mustang and the price is right but I need to see their TikTok video before I buy it"?
They will go to review websites but they aren't going to checkout all your social post before making the purcahse.

If this was true how do customers sell their used vechiles without having a TikTok video?
If your website is built right,
Explain what a website that is built right looks like, or post an example, because if the website is built right it won't need to send anyone to a social media site.
linking to social media will not be just about redirecting traffic—it’ll be about capturing interest, creating brand recall, and driving serious leads.
If your website is built right it should be capturing interest and you shouldn't have to send your visitors to a 3rd party site to do it. And your not building brand awarness by sending visitors off your website that you control, that has your logo, your content, to a platform you don't control that is full of your competiton.

Your driving serious leads away from your website and not to your website.
Imagine a potential buyer seeing a 360-degree spin of a car on your Instagram, clicking on the website link, and booking a test drive instantly. That’s how seamless it should be!
Imagine your website visitor being able to see a 360 degree spin of you car on your website and not having to go to Instagram, where your competition hangs out.

They should never have to click away just to click back again.

That's how seamless it should be!

So, instead of ‘Why link to social media?’—maybe the real question is, how do you link it the right way?
The right way is to have a website that can do more, better, easier, and seamlessly making the social media sites seem like a boring waste of time. The right way is never having to depend on a 3rd party website that you have zero control over.
The right way is having a website that gives them everything they need without having to click away only to click back again.
Curious to hear your thoughts!
Not really a lot of thought needed, I just apply a little common sense to a bad idea. ;-)
 


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