• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Will dealers buy leads from a (small!) startup competitor to CarGurus and TrueCar?

Mar 3, 2026
1
0
First Name
Grade
I'm working on a project that's a more humble car grading / inventory site. I'm not in the industry, I'm just shopping for a used car now and hate the experience I've seen.

At some point I may hope to connect high-intent buyers to single dealers (i.e. only getting a phone call from the dealer they want about the exact car they want).

My best case scenario is to be a significantly smaller version of CarGurus, etc. with a more transparent scoring system, less spam, etc. I'm just enjoying the project.

So I'd love to know from any professionals--at what point would dealers be interested in talking to me? I theoretically have the means to keep the project afloat for a year or more while I (hopefully) gain some scale. I'm obviously just clueless on what it'll take, what kind of metrics and outreach I should do in Year 1, if I should just ditch this whole idea, etc.

Any advice much appreciated!