“The Ultimate Workshop”
What would it include? Let’s think about that for a minute, I think the Ultimate Workshop would have to include a process for total dealership wide buy in. I am not talking about convincing the powers that be that we need a budget based on the revenue we generate for the dealership. (We already know that) I am talking about a buy in process from the clean up department to the owner! A buy in process that we can use to make everyone realize that to make it in lean times we need growth and we can’t rely on the business that is generated via our primary market area, we have to take it to the World Wide Web! Just as the big corporations realized in the 80’s that business had become global we have to realize that boundaries such as distance from one dealer to another dealer no longer exist, potential customers can shop hundreds of dealers in minutes without ever leaving the confines of work or home. You say “Brian, we already know that” I would counter with “does everyone from the part time clerks to the owner know your website address?” if not potential business and search engine rankings could be missed. I would invite you to think of a time someone asked you if you had a certain car for sale when you were standing in line at the grocery store after they noticed your dealership logo on your shirt, working in the side of the business that we do, we state that they can visit our dealership 24/7 @ insert url here. What would happen if they asked that same question to the part time cashier? This is just one example of why you would like to have Dealership wide buy in. This buy in process would also include building value and telling a story that spews convenience, ease of use, time savings and of course service with a smile. Wal-Mart built an empire by cutting cost and providing convenience, I would think the same could be accomplished via a strong and focused e commerce strategy that involved the entire Dealership “Team”
This workshop would include information such as the projected 17% increase in online spending in the coming year compared to the red ink that most Brick and Mortar stores will be purchasing in bulk quantities (to keep costs down ) and the unbelievable ease of internet access compared to 5 years ago. Ladies and Gentlemen a revolution is upon us and every single one of us realizes it, now it is time to assemble the troops and make sure that everyone is marching to the beat of the WWW drum!
I envision this for the title “WWW 3.0 All Your Base Are Belong To Us”
Now this is where I ask for the sale: Please pick my idea so my Dealership will have to let me go because I won it and it would be disrespectful for me not to attend plus I would love to meet all you Dealer Refresh folks in person.
Respectfully Brian
What would it include? Let’s think about that for a minute, I think the Ultimate Workshop would have to include a process for total dealership wide buy in. I am not talking about convincing the powers that be that we need a budget based on the revenue we generate for the dealership. (We already know that) I am talking about a buy in process from the clean up department to the owner! A buy in process that we can use to make everyone realize that to make it in lean times we need growth and we can’t rely on the business that is generated via our primary market area, we have to take it to the World Wide Web! Just as the big corporations realized in the 80’s that business had become global we have to realize that boundaries such as distance from one dealer to another dealer no longer exist, potential customers can shop hundreds of dealers in minutes without ever leaving the confines of work or home. You say “Brian, we already know that” I would counter with “does everyone from the part time clerks to the owner know your website address?” if not potential business and search engine rankings could be missed. I would invite you to think of a time someone asked you if you had a certain car for sale when you were standing in line at the grocery store after they noticed your dealership logo on your shirt, working in the side of the business that we do, we state that they can visit our dealership 24/7 @ insert url here. What would happen if they asked that same question to the part time cashier? This is just one example of why you would like to have Dealership wide buy in. This buy in process would also include building value and telling a story that spews convenience, ease of use, time savings and of course service with a smile. Wal-Mart built an empire by cutting cost and providing convenience, I would think the same could be accomplished via a strong and focused e commerce strategy that involved the entire Dealership “Team”
This workshop would include information such as the projected 17% increase in online spending in the coming year compared to the red ink that most Brick and Mortar stores will be purchasing in bulk quantities (to keep costs down ) and the unbelievable ease of internet access compared to 5 years ago. Ladies and Gentlemen a revolution is upon us and every single one of us realizes it, now it is time to assemble the troops and make sure that everyone is marching to the beat of the WWW drum!
I envision this for the title “WWW 3.0 All Your Base Are Belong To Us”
Now this is where I ask for the sale: Please pick my idea so my Dealership will have to let me go because I won it and it would be disrespectful for me not to attend plus I would love to meet all you Dealer Refresh folks in person.
Respectfully Brian
