$48 a sticker? So lets think about this...if over 80% of our automobile shoppers are coming from the internet first...you're better off in my opinion spending just half of that per car to increase your online exposure. Why spend it on the lot? For $48 a unit (or the $1200 per month one dealer is spending) you could add another classified website or you could add video, custom backgrounds, have someone publish all your inventory on Craigslist and probably hire someone to take better overall images of your inventory.