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Would You Rather....

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#1
Let’s all gather ‘round for a nice Internet Sales version of the game, “Would You Rather”.

It’s easy to do… just pick one situation (or all of them), and tell us which outcome you’d go for, and why. And remember folks, this is all hypothetical, so don’t go getting your britches in a bunch about having to choose one or the other. I don’t want to see any “well I’d do something entirely different” or “I have a solution for both”… just put on your crisis management hats and pick a side, okay?

Trust me, it’s good for the brain.

Would you rather...

A. Get three third party email leads
Or
B. Get one phone lead

A. Spend $2,000 on PPC
Or
B. Spend $2,000 on high-level SEO

A. Get an email from a customer saying “your price is too high”
Or
B. Get an email saying “you don’t have what I want”

A. Have a Service Appointment form on your site that never gets responded to
Or
B. Have no form at all

A. Have a competitor directly under you in the SERPs
Or
B. Have a negative consumer review directly under you

A. Have a payplan that pays out for previous Internet customers
Or
B. Have one that pays out for Internet-based Service revenue

A. Remove all the phone numbers from your site and rely only on the email forms
Or
B. Remove all the email forms from your site and rely only on the phone numbers

A. Lose your domain name
Or
B. Have your mail server blacklisted

Remember...it's either one or the other. None of this.. "I’d do something entirely different". You have to choose form the given situations. Give each "Would You Rather" some deep thought and share your feedback. Have FUN!!

Guest posting by Mitchell Turck
Internet Consultant with
WebNet Services
Click to expand...
 
#2
3 E-mail leads- I would rather have three opportunities than one even given the fact that I do better with phone leads.

$2000 on High Level SEO- I work in a highly competitive market and we moved our location within the last six months, I need to have people find me when they search.

Your Price is to high- time to justify why my price is high!

No form at all- I have never seen a store in this market that
actually does this right, no buy in from the top in the fixed arena.

Payplan that pays on Internet Based Service revenue

Here is where I become a walking contradiction- I would rather take all the forms away, I would rather talk to all of those who are interested, besides we have caller ID and I always get the phone number to reach them back on. E-mails are great, but if not given the 3-1 ratio in the earlier question I would go with the phone.

I would rather lose my domain name, that seems like a much easier fix than having my mail server blacklisted.
 
#3
A. Get three third party email leads | More is always better...

B. Spend $2,000 on high-level SEO | That's what works best for us...

A. Get an email from a customer saying “your price is too high” | We can usually prove them wrong...

A. Have a Service Appointment form on your site that never gets responded to | Simple process fix; at least we know the form works.

B. Have a negative consumer review directly under you | Transparency can be a good thing; this can be responded to...

A. Have a payplan that pays out for previous Internet customers
Or
B. Have one that pays out for Internet-based Service revenue | Sorry Mike, not my area - I can't answer this one

A. Remove all the phone numbers from your site and rely only on the email forms | Silly question - but I'll bite regardless. People want information in the easiest format possible - the form makes it easier for them.

A. Lose your domain name | Both would suck; this would just suck less.
 
#4
1. B. Get one phone lead | That's almost a sure sale.

2. B. Spend $2,000 on high-level SEO | PPC doesn't have the lasting effects SEO does.

3. A. Get an email from a customer saying “your price is too high” | I'd take either, but this one is easier to deal with.

4. B. Have no form at all | Just some cool graphics and a compelling page at least letting the customer know we are here.

5. A. Have a competitor directly under you in the SERPs | I agree with transparency, but what about the good words? You know, all those websites the happy customers make to say great things about you - haven't you seen those? Where is that one happy site to cancel-out the upset site?

6. B. Have one that pays out for Internet-based Service revenue | We perform a marketing service much more than we perform a sales consultant job.

7. I can't answer this one.

8. B. Have your mail server blacklisted | I have been through domain losses and the battles it takes to get them back. I would much rather be blacklisted - if you change your email domain, nobody notices.
 
#5
I'll answer a couple...

I'd much rather have a competitor below me than a bad review. Once a consumer has written malicious content about your store, you're guilty until proven innocent... and it ain't likely you're going to be proven innocent. Consumers looking for you may be enticed by the competitor's link, but a lot of them will bounce back out of the site once they realize it's not the franchise location they were looking for.

And Alex, regarding your comment about those elusive "positive" reviews from consumers... that's pretty much on you, the dealer, to solicit. Consumers aren't going to write good things by their own accord. Sorry for the plug here but check out my blog post regarding making the most of dealer review sites: dealers.dealerdex.com/what-can-dealer-reviews-do-for-you/

I'd rather have no Service Appt. form at all than one that doesn't work. A submitted service lead that disappears into oblivion is very unnerving for customers, and in all likelihood, they'll never visit your site again. Better to have nothing there and hope they call the Department or just stroll in. But then, if Service is that uninterested in generating business, what the hell do i care.

Losing your domain name is killer, if you've done any serious marketing with it. I could've been clearer but the idea is that the domain isn't just expired, it's lost.... meaning someone else has it. And if someone else took the time to buy up your expired domain name, you can be damn sure they're either a competitor who won't give it back, or a local squatter who will charge you $20k to get it back. Give me a blacklisted mail server over that.
 
#7
I answer the Cars vs AT question on the iMagicLab community forum a while back... it's basically all about market supply (which you can check by running a broad search on each site), your competitors, and your combination of inventory size and correlation to your brand.

If you're a big store with on-brand stuff that people want, go with Autotrader.

If you're a small store, or have good off-brand stuff but a low-demand franchise, go with Cars.

And if you search both sites and find that in your radius, AT has 3,000 cars listed and Cars has 1,500, take that into heavy consideration.
 
#10
kind of debating that very thing now, the problem I have is finding what category that thing fits in..... any ideas? medium duty, semi truck or box truck? I see that commercial truck trader has about 216,000 visits a month according to compete. Thanks for the feedback but it was actually a trade on a Sienna van....go figure.
 

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