I've been reading this blog for months. I can't resist commenting on this one.
I was really glad to see GIlbert's post. This was a real PR opportunity lost. There have been many similar examples in other industries. Some companies saw it as an opportunity and got all kinds of PR worth millions.
Toyota did a good job a couple three years ago. They came right out, admitted they'd made a mistake in real human language, not filtered corporate PR crap. They apologized and got tons of kudos from the online community.
You may remember the Tylenol scare. What a horrible thing for people to die from using a tampered product. Tylenol faced it head on , did the right thing as best could be done. They're still a trusted product.
There are lots of other examples good and bad over the years.
So many things are changing in today's world. There's so much transparency so much conversation and openness. That sounds like a great world, as long as you can see mistakes as an opportunity.
Thanks for this site, I've enjoyed reading it and hope I deserve your welcome in leaving my 2 cents.
Cathy
I was really glad to see GIlbert's post. This was a real PR opportunity lost. There have been many similar examples in other industries. Some companies saw it as an opportunity and got all kinds of PR worth millions.
Toyota did a good job a couple three years ago. They came right out, admitted they'd made a mistake in real human language, not filtered corporate PR crap. They apologized and got tons of kudos from the online community.
You may remember the Tylenol scare. What a horrible thing for people to die from using a tampered product. Tylenol faced it head on , did the right thing as best could be done. They're still a trusted product.
There are lots of other examples good and bad over the years.
So many things are changing in today's world. There's so much transparency so much conversation and openness. That sounds like a great world, as long as you can see mistakes as an opportunity.
Thanks for this site, I've enjoyed reading it and hope I deserve your welcome in leaving my 2 cents.
Cathy
