Jeff, I agree with you regarding ratings and reviews. Most GM's have not a clue and some have had their in-house "internet" gurus write fake reviews that are so bad they make you laugh. Others see some of the big auto review sites as a form of legalized extortion which given their lack of transparency I would agree with. But with Google's recent inclusion of 3rd party reviews with their organic search results, dealers have to be proactive right now.
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