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Your website might be invisible to ChatGPT and nobody at your store would ever know - AEO / GEO Megathread

I realized our DI site was blocking ours from ChatGPT too. We sent it to our DI rep and ours is still blocked a week later.
I set up a ChatGPT automation to check the VDP daily. Sometimes it finds info, others days it comes back as blocked.
 
I heard back from DI today. I'm not totally sure what it means as it is a bit above my skill level.
Has anyone else been able to fix their issue yet?

"Dealer Inspire utilizes best-in-class web security including a web application firewall (WAF), distributed denial of service (DDoS) protection, and bot abuse prevention technology from Cloudflare to protect our customers’ websites. While this technology blocks undesirable bot traffic, Cloudflare also maintains a list of recognized and verified bots that includes benevolent tools like search engine and AI crawlers. You may view the list of verified bots here, but of note, AI engines such as ChatGPT, Google Gemini, and a dozen more are already verified.

While Cloudflare does now offer the ability for websites to block AI crawlers, Dealer Inspire does not have this function enabled as indexing dealer inventory in AI search engines is valuable in this industry. Therefore, our customers do not need to take any action to continue allowing these verified AI crawlers access to their inventory listings.

Both malicious bot traffic and AI crawlers continue to evolve rapidly and having the protection of a tool such as CloudFlare to sort out the good from the bad should bring dealers peace of mind.

The use of Grok may be the core reason why this is being blocked but please let me know if you have further questions or concerns."
 

✨ AI Highlights

Dealers using DealerInspire (and potentially other platforms) may be invisible to AI shopping assistants like ChatGPT, Claude, and Perplexity because bot-blocking configurations prevent these crawlers from reading vehicle detail pages. The thread walks through how to check your robots.txt for blocked AI crawlers, documents real failures where ChatGPT could not retrieve VDP data and explicitly said the vehicle would be dropped from consideration, and raises a broader alarm that ChatGPT's GPT-6 rollout broke UTM tracking, making AI-referred traffic indistinguishable from direct traffic. The key insight is that dealers have no native visibility into this problem, fixes from website providers like DI are slow or incomplete, and ChatGPT may already be routing shoppers to third-party aggregators like Capital One Auto Navigator instead of dealer sites.

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