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Your Website Traffic after Cash for Clunkers

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#21
Alexander Lau said:
Well, CPC is a bidding war, there's no way it would have stayed at 50 cents, LOL! The reach of FB is good (partly because they are new), but also because they can gradually make increases across a controlled system (granted there are different types of ad placements). Google AW is the wild, wild west with crazy bidding. FB isn't built the same, it's a slightly different model.
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✨ AI Highlights

Automotive dealers across multiple brands reported record website traffic and sales during July 2009's Cash for Clunkers program, with traffic increases ranging from 20-85%, particularly for domestic brands like Chrysler, Jeep, and Ford. Early SEO efforts targeting location-specific and brand-specific "Cash for Clunkers" keyword phrases proved highly effective, though dealers faced challenges with depleted new inventory and high volumes of trade-in clunkers. The thread demonstrates that the federal stimulus program successfully drove consumer demand and online engagement, validating dealers' digital marketing investments, though some expressed concerns about inventory replenishment and unpaid deals.

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