- Mar 21, 2012
- First Name
Well, CPC is a bidding war, there's no way it would have stayed at 50 cents, LOL! The reach of FB is good (partly because they are new), but also because they can gradually make increases across a controlled system (granted there are different types of ad placements). Google AW is the wild, wild west with crazy bidding. FB isn't built the same, it's a slightly different model.