Hello everyone! To answer a few questions here:
1. Not all of my videos were public, several of them were unlisted-I made some of them public for automotive people like yourselves to view but the other 50% were unlisted.
2. If I had to do it all over again, I would have a YouTube Channel branded to yourself as a sales person, versus posting them all on a dealerships. When I first started doing video-Sunset Honda didn't have a gmail, youtube, facebook or twitter. Since leaving the company-I lost all rights to my videos-including the unlisted ones. I unfortunately don't have "hard copies" of many of them so lost a lot of my work.
3. As my business started to increase, the time (even if it was only 5-10) minutes started to become limited-so I would make a series of videos that were templated but also customized to my message.
For example- I would have a
-GOOD MORNING, I just left you a voicemail video, I will reach out later today if I don't hear anything back. This would go out in a nice visual email right after I left a voicemail for the customer. I would text this video to them as well via our CRM we were using. (DealerCRM).
-I would have a GOOD AFTERNOON, GOOD EVENING video simular to this so I could send them different parts of the day when I left voicemails-they key in the voicemail I left AND the video was "I will reach out later today if I don't hear anything back."
I would also have videos for
-Thank you for speaking with me
-Thank you for your visit
-Thank you for your purchase
I would also do walk around videos on each of the new car products that I could send in lieu of an e-brochure or photos.
The time spent on these was much more time efficient because they were personal, but I could focus more on the 3-4 appointments I had for myself in the store. It should be a streamlined cycle eventually to where you are hitting them with every point of personal contact
-Voicemail (I will followup later today if I don't hear anything back)
-Video Email (Good Morning/Afternoon/Evening -thank you for your online request, I just left you a voicemail I have great news, call me at xxx-xxx-xxxx and if I will be sure to reach out a little later today if I don't hear anything back)
-Confirmation Email-plain text "I just sent you an email with a video greeting and some important information, please let me know if you need me to resend"
-Text Message (through DealerCRM) 1. You have been opted to receive texts from Sunset Honda, text STOP to stop 2. Hi Customer Name, its Elise @Sunset Honda. I just left you a VM I have great news, call me when you have a quick moment. Here is a personal video for you (paste link)
-2nd call 2 hours from the first call from another line-no voicemail
-Send a package out-I would have a cover page with a signature and quick handwritten note on my cover page, testimonial page, acolades page and a factory brochure (this will arrive in 1-2 days locally)
-Using SendoutCards-send a handwritten thank you card and cookies (this will arrive 5-7 days)
-EMAIL: Hi Customer Name, I have been trying to reach you today. As mentioned I have great news! Call me when you have a quick moment, thanks!
-TEXT: Hi Customer Name, just tried to reach you. Are you available right now to talk
-Call again in 2 hours from *67 number-no vm left
-EMAIL: Hi Customer Name, Its Elise from ABC Motors. I realize life gets busy-I have a one year old who keeps me on my feet. That being said-one quick question -Is the new 2014 Honda CRV the EXACT vehicle you are looking for?
*All I am looking here for is quick engagement of some type so I can get them on the phone.*
-4th call: call from same line I called on on the beginning and leave another voicemail "...I'll be in the office until 7pm tonite and If I don't hear anything back, I will be sure to reach you again first thing tomorrow."
TRUST ME-the process with everything was GOLD. Your face, name, and dealership is the first thing that will come to mind when they are going to buy a car.
