Youtube Pre-Roll

[NickCybela]

The second (often overlooked) element of video pre-roll is your landing page experience. Is there inventory on that page (if relevant to sales)? Is it clear why they should take the action?

I agree on the benchmarks, about $0.11-$0.16 CPC, but remember you only pay if they watch the entire video, if it's a YouTube TrueView ad. While on TV you can run to the restroom, make a sandwich, or do a myriad of other things during the 5-10 minutes of commercials, if you watch a 30 second ad (and don't skip) you're clearly interested in the message. Because of that, it seems like a valuable compliment to me.

Additionally, with Google's Multi-Screen study (and Jeff's stats), you could view it as a valuable branding tool to amplify your reach across multiple devices and create an eCPM (effective cost per thousand impressions) that actually makes your traditional media spend MORE effective.

 

[Michael Blake Powell]

Here's the video that we are running right now with youtube preroll. Meet The Jorgensens! Chevyland Shreveport, LA - YouTube I used powtoon to create it. The video was completely free but I wanted to download it instead of having to share it through powtoon. That only cost me $225 roughly for a year subscription. Only 35% are skipping the ad within the first 25% and 18% are watching it to completion. I think that's pretty good but I don't really have much to benchmark it against.