AutoFusion — DealerRefresh Vendor Library

> ⚠️ **Important data note for the sales rep:** Multiple third-party sources (ZoomInfo, RocketReach, ContactOut) show Earl Brown may have **moved on from Autofusion** to a Director of Marketing, Dealer Solutions (North America) role at **Solera Holdings**. His Autofusion tenure is listed as July 2022–present on one source but Solera appears in more recent data. Verify his current role before the call. The `[email protected]` email address was provided by your team — confirm it's still active. --- ## Company Research — Autofusion, Inc. ### About Autofusion, Inc. Autofusion was founded in 1998 by co-founders Roy Van Beaumont, with a background in programming and technology, and Ahmed Ghouri, M.D., who was an avid automotive and technology enthusiast. The company is headquartered at 6215 Ferris Sq., Suite 160, San Diego, CA 92121. For over 25 years, Autofusion has been a trusted marketing partner for thousands of retail and commercial car dealers, OEMs, and agencies — creating innovative SaaS and cutting-edge website technology solutions paired with automotive marketing and digital advertising services. As of recent data, the company has approximately 51 employees, with annual revenue estimated at $15M. The company appears to be privately held with no publicly disclosed institutional funding. --- ### What They Do Autofusion is a turn-key automotive website, technology, and marketing agency offering everything from blazing fast dealer websites, custom ordering tools, and interactive software, to digital marketing solutions and consultative services. **Core Products & Services:** - **Complete Website Solution** — Advanced vehicle merchandising with incentive integration, automated specials, search-by-payment functionality, factory-accurate vehicle equipment, lightning-fast load times, and month-to-month contracts. - **TalkExpress (Conversational Commerce)** — Allows dealerships to create a virtual showroom, empowering Sales and Service departments to conduct real-time customer interactions via Talk, Text, or Video, regardless of the device being used, without needing to install any software or plugins. - **Custom Order / Factory Reserve Tool** — Innovative software that properly merchandises a dealer's entire inventory funnel, including allocated, on-order, in-factory, and in-transit units that have yet to hit the lot. - **Paid Search / PPC** — A suite of proprietary software, highly effective vehicle landing pages, and decades of on-the-ground experience optimizing new car dealership paid search strategies. - **Fleet/Commercial SaaS** — SaaS, website management, and commercial marketing services designed with modern fleet dealers (like Ford Pro, GM Envolve, Isuzu, and Stellantis) in mind. - **SEO, Craigslist Marketing, Reputation Management, Managed Chat** — Full suite including automated online marketing solutions, SEO and SEM, call center, optimized mobile websites, Facebook inventory, photography software, and third-party leads. **Notable Customers:** - Group 1 Automotive (GP1) — described as having "an ongoing and highly productive relationship with Autofusion for over 20 years." - Leif Johnson Automotive — Director of Operations cited the "transformative impact" of the partnership on the car buying experience. - Early OEM partnerships with Toyota, Scion, and Land Rover; ongoing work helping OEMs develop in local and regional markets. - April 2024: New strategic alliance announced with Ewing Automotive Group of Plano, TX. - Gaudin Ford Pro Elite partnered with Autofusion to remake their entire digital marketing strategy, generating results that "changed the face of their business." **Recent News / Awards:** - Autofusion was named a winner of the 2023 AWA Award in both the Websites and Rising Star categories — their 4th and 5th AWA wins total. Both their Complete Website Solution and TalkExpress were recognized. - The newest version of their Custom Order Tool — a "Build and Price" product configurator — has been rolling out to dealer websites across the country. --- ### DealerRefresh Audience Fit Autofusion sells directly to **franchised car dealerships, dealer groups, and OEMs** — the exact decision-makers who read DealerRefresh daily. Their buyers are Internet Directors, GMs, Digital Marketing Managers, and Dealer Principals evaluating website vendors, PPC agencies, and chat/conversion tools. This is a strong fit across multiple DealerRefresh ad products: **Forum Banners** Autofusion competes with CDK Global, Dealer Inspire, DealerOn, and fusionZONE for dealer website and digital marketing contracts. Competitors include Impel, fusionZONE Automotive, CDK Global, Liquid Motors, and DealerOn. Daily banner impressions in front of 3,000+ auto retail pros keep Autofusion top-of-mind during active vendor evaluations —