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Autotrader — DealerRefresh Vendor Library
About suggest a correction →
Online automotive marketplace and advertising platform connecting car shoppers with dealership inventory listings.
Community evidence → Stable
Autotrader has 242 mentions across 20+ years of DealerRefresh dealer discussion — rated 14% · Criticized. The community includes 11 positive and 67 negative takes.
242 mentions · 11 positive · 67 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
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"participants note that major third-party sites like AutoTrader and Cars.com have already optimized many of these elements through extensive testing"
Whats Different About Your Dealerships Website that is better than others →
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"references to major industry platforms like Dealer.com, Autotrader, and Cars.com"
Define the secret Acronyms →
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"comparing them to major competitors like AutoTrader, Cars.com, and CarMax"
Everyone look up... It's Google PR Update time again →
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"dealers about their experiences with services like AutoTrader and Cars.com, requesting feedback on pricing, ROI tracking, and desired features"
Dealer Online Marketing - Pros/Cons and wishes →
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"some see potential in PureCars' approach versus the stagnant classified model of AutoTrader/Cars.com"
Purecars.com - anyone using it? →
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"marketing dollars should follow where consumers actually shop—whether that's Google, AutoTrader, or Cars.com—rather than following guru ideology"
Is SEO/PPC a Religion or a Cult? →
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"the alphabetical ordering of website options creates bias toward Autotrader"
Which Automotive Advertising Websites Are The Best? →
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"dealers and consumers increasingly gravitate toward established platforms (Cars.com, AutoTrader, AOL) and dealer websites directly"
R.I.P. Automotive Sites that have FAILED. →
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"AutoTrader's May 2011 acquisition of Jeff Kershner, a provider of dealer CRM, website, and sales management solutions, is announced in a formal post that quickly devolves into humorous banter among DealerRefresh members."
DONE! AutoTrader Buys Jeff Kershner →
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"record and auto-distribute vehicle walk-around videos to YouTube, AutoTrader, and other platforms"
Live Video Walk-Arounds - Anyone using, considered or looked at HomeNet's VOL? →
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"using different tracking numbers across multiple platforms (website, Google Places, AutoTrader, Facebook, Craigslist, etc.)"
The Phone is not ringing?? →
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"seasoned automotive technology professional with background from HomeNet (pre-Autotrader)"
Seasoned techie w/ dynamic skill-set and industry experience seeking new opportunities →
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"A dealer asks for a tool to consolidate vehicle pricing research across multiple sites like KBB, Cars.com, and Autotrader rather than checking each individually."
Pricing Tools? I need something that will do all the research for me.. →
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"leveraging third-party inventory management tools and external platforms like AutoTrader and Cars.com that offer native SRP/VDP reporting"
Tracking on-site VDP's and SRP's with Google analytics →
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"prompting discussion about whether it could compete with AutoTrader and Cars.com"
Bing Goes Social w/ Makeover →
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"using unique tracking numbers for each advertising source (Cars.com, AutoTrader, Google Places)"
Who's using Who's Calling.com and do you feel it's worth it? →
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"displaying different specials from major automotive listing sites (AutoTrader, Cars.com, Google PPC)"
Attention Grabber. Those Of You With Wordpress Will Appreciate This. →
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"internet shoppers sort by price on AutoTrader and Cars.com rather than relying on KBB/NADA benchmarks"
Pricing Issues - Cars at KBB, NADA Price or Above it? Is This A Big Problem? →
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"currently relying on basic platforms (Cars.com, Autotrader, Craigslist)"
Newbie needing to know where to start →
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"leveraging free or low-cost third-party platforms (Craigslist, AutoTrader, eBay) where inventory visibility will have greater impact than a sophisticated custom website"
Pulling the vendor trigger for my new dealership, advice? →
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"tracked phone calls from online sources (like AutoTrader/Cars.com) are definitively internet leads"
"TRUE" Closing Ratio? →
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"how improper window sticker selection during in-house labeling can create inventory data mismatches that mislead customers on third-party listing sites like AutoTrader"
Pictures/labels →
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"across multiple platforms like their website, YouTube, and third-party listing sites like AutoTrader and Cars.com"
Video Marketing...your opinion. →
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"disagreement over whether the term should broadly encompass all leads from external sources (including classified sites like Cars.com and AutoTrader)"
What is a 3rd Party Lead Exactly? Let's come to a conclusion. →
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"significant consolidation among vendors (notably AutoTrader's acquisitions)"
Biggest Takeaways from #NADA2014 →
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"chat should be added immediately if the dealership can afford other digital marketing tools like Autotrader"
Wanted to get some opinions on when to get chat on website and expected conversion rates →
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"lead types (website, Truecar, AutoTrader) should be managed differently"
Internet Director with Desking and Finance knowledge | Rare Breed →
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"the company is becoming increasingly aggressive with pricing despite not being as dominant as Autotrader"
Truecar rate increase →
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