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Autotrader — DealerRefresh Vendor Library
About suggest a correction →
Online automotive marketplace and advertising platform connecting car shoppers with dealership inventory listings.
Community evidence → Stable
Autotrader has 242 mentions across 20+ years of DealerRefresh dealer discussion — rated 14% · Criticized. The community includes 11 positive and 67 negative takes.
242 mentions · 11 positive · 67 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
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"which third-party listing sites (Cars.com, Autotrader, etc.) and pricing tools to use for inventory advertising"
Looking to Advertise with someone, have quesiton →
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"third-party classifieds (like Autotrader and Cars.com)"
More Important, SEO or 3rd Parties →
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"traditional inventory sites like AutoTrader won't reach that buyer segment"
Where to start with Commercial Sales and Marketing →
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"dealers want CarGurus as a viable alternative to Autotrader's dominance"
CarGurus blurring info on free listings →
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"dealers remain skeptical about its actual conversion value compared to established platforms like AutoTrader and Cars.com"
Facebook + KBB marketplace →
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"one dealer making a lighthearted comment about hoping for discounts on Autotrader services"
Very cool of Cox to give bonuses from tax break →
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"prompting dealers to speculate about consolidation with Autotrader (also Cox-owned) and integration of various platforms"
Cars.com hires JPMorgan to explore possible sale →
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"Driven-Data Consulting released a comprehensive analysis of 300,000+ third-party classified (TPC) leads from major platforms (Autotrader, CarGurus, Cars.com, Edmunds, TrueCar)"
Industry 1st! - Driven-Data Just Dropped a BOMB →
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"CarGurus now competing at the level of AutoTrader and Cars.com—particularly problematic given their aggressive 30-60% rate increases to dealers"
CarGurus - significant drop in traffic? →
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"A participant shared complementary AutoTrader shopper data showing strong "pent up demand" that drove record sales in May and continued momentum into June"
ALL-NEW Digital Selling Guides w/ Ron Andrews & Darren Haygood →
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"retarget shoppers from third-party automotive sites like Autotrader and CarGurus onto Facebook and Instagram"
ASFResults - Anyone familiar with their HYPER TARGETED SOCIAL MARKETING service? →
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"comparing themselves to competitors like Craigslist and Facebook rather than national platforms like AutoTrader"
Local Classifieds vs big Third Party Listings →
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"integrate its 24/7 messaging solutions into Cox's digital retailing platforms including Dealer.com, Autotrader, Kelley Blue Book, and VinSolutions"
A VERY exciting announcement! →
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"A dealer asks whether third-party inventory sites like TrueCar, CarGurus, Carfax, and Autotrader are worth the investment for retail sales."
Advertising →
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"AutoTrader's strategic positioning as it consolidates a comprehensive suite of dealer tools spanning valuations, CRM, websites, and digital retailing solutions"
Cox sold off most Canadian divisions - is the US next? →
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"most dealers recommending a "2 + a cheap one" portfolio approach (two major platforms like Cars.com and AutoTrader, plus a lower-cost option like Carfax or Edmunds)"
Carfax Advantage Dealer →
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"experienced dealers recommending cheaper alternatives like Autocheck and noting that while Carfax and Autocheck frequently report different vehicle histories, customers' objections to Autocheck can be overcome through sales techniques—making the premium Carfax cost unjustifiable for a small dealership"
Carfax vs Autotrader →
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"leveraging vAuto's automatic pricing integration with listing sites like Autotrader and Cars.com"
How do you use your inventory tool? How can you maximize the ROI of your inventory tool? →
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"The integration was framed as the first of several planned synergies following vAuto's relationship with AutoTrader.com"
VAuto Partners With Manhiem →
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"some appreciate the transparency concern while others argue CarGurus still delivers strong ROI compared to competitors like Autotrader and Cars.com"
CarGurus Overstating Search Results (SRP's) →
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"Does anybody use the analytics offered by Autotrader? Is that helpful?"
What do you want out of your Inventory Tool? →
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"I'm attempting to estimate the size of the third party lead aggregators like AutoUSA, Dealix, Auto Trader... By size I mean the total number of number of leads they generate for their delaers in a day or week or month."
Ranking the third Party lead aggregators →
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"our uploads to many sites (where by "many" I really mean YouTube, AutoTrader.com, and Facebook)"
Going from iMovie to eBiz video →
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"We use Autotrader, Cars.com, and carsforsale.com for third party companies."
Just an introduction →
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"My dealership has comments saved in homenet that we can plug into any listing. But when I scroll down autotrader listings for a Honda Civic, seeing the same comments over and over seem pretty boring."
Dealer Comments in Used Car Listings →
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"A new small-volume dealer (5-10 cars/month) seeks advice on DMS options and third-party listing site fees, receiving recommendations for affordable alternatives like Frazer DMS and AutoSoft DMS rather than major platforms."
AutoTrader for Newbie →
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