CARFAX — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — CARFAX (carfax.com) --- ### About CARFAX CARFAX was founded in Columbia, Missouri in 1984 by Ewin Barnett III and Robert Daniel Clark. At the time, Barnett was working with the Missouri Automobile Dealers Association to try to fight odometer fraud on used cars. CARFAX, now part of S&P Global Mobility, helps millions of people every day confidently shop, buy, service, and sell used cars with innovative solutions powered by CARFAX vehicle history information. CARFAX's headquarters is located at 5860 Trinity Parkway, Centreville, VA. With 1,001–5,000 employees, CARFAX has the most comprehensive vehicle history database available in North America, with more than 30 billion records and counting. **Breaking ownership news:** On May 20, 2026, S&P Global's board approved the spin-off of its Mobility division into an independent public company, Mobility Global Inc., via a pro rata distribution of all Mobility Global shares to S&P Global shareholders. --- ### What They Do CARFAX provides CARFAX Car Listings, CARFAX Car Care, CARFAX History-Based Value, and the flagship CARFAX Vehicle History Report to consumers and the automotive industry. - **Vehicle History Reports:** A CARFAX Report provides information about the number of owners a used car has had, accidents, title issues, fleet history, and maintenance records — drawing from over 35 billion records from more than 151,000 sources. - **CARFAX for Dealers:** 30,000+ dealerships partner with CARFAX. The platform drives more service visits and higher repair orders with the CARFAX brand. - **CARFAX Car Care App:** More than 50 million car owners now rely on the free CARFAX Car Care app to stay on top of routine and critical vehicle maintenance needs. CARFAX supports a trusted network of more than 90,000 dealer and service shop partners through this app. - **Top-Rated Dealers Program:** CARFAX's sixth annual Top-Rated Dealers Awards recognized the nation's leading dealerships based on 7.8 million verified customer ratings, with the 2024 winners achieving an average of 4.6 out of 5 stars. - **NEW — Future Reliability (April 2026):** CARFAX launched Future Reliability on April 7, 2026, providing VIN-specific predictions of a vehicle's future dependability, leveraging 151,000+ data sources and 35+ billion records to help shoppers and dealers plan for repairs, costs, and vehicle lifespan. - **NEW — Homegrown™ Badge (May 2026):** The new CARFAX Homegrown™ badge appears on eligible CARFAX Reports and signals that a specific vehicle was sold new and received consistent care from the same dealership, offering greater long-term reliability and value. - **Upcoming Corporate Change:** Mobility Global — currently S&P Global's Mobility division — is being spun out as a major provider of mobility intelligence. Its brands, including CARFAX, automotiveMastermind, Polk Automotive Solutions, and Market Scan, support global automakers, suppliers, dealer groups, financial institutions, and consumers. --- ### DealerRefresh Audience Fit CARFAX is a **direct B2B vendor to franchised and independent dealers** — their revenue depends on dealership subscriptions, listing placements, and service retention programs. DealerRefresh's audience of GMs, dealer principals, internet directors, BDC managers, and fixed ops directors are the exact practitioners who evaluate, adopt, and champion CARFAX tools at the store level. A dealer displaying CARFAX in their showroom has no incentive to replace a brand consumers already ask for by name — meaning the DealerRefresh community is where CARFAX reinforces retention and grows wallet share with existing dealer partners, not just acquires new ones. **Recommended DealerRefresh Products:** - **Forum Banners** — Ideal for brand presence. CARFAX's newest products (Future Reliability, Homegrown™ badge) need dealer awareness and adoption. Daily visibility to 3,000+ auto retail pros keeps CARFAX top-of-mind when dealers are evaluating which vendor to expand with. - **Retargeting Pixel** — With more than 53 million users relying on CARFAX Car Care, CARFAX is actively growing its dealer-facing service retention story. Retargeting DealerRefresh visitors on Facebook/Instagram lets CARFAX follow fixed ops directors and service managers with that message after they leave the forum. - **Demo / Review Video** — CARFAX's new **Future Reliability** and **Homegrown™** features are product-forward stories that benefit from a trusted third-party walkthrough. A demo by Alex & Jeff gives CARFAX credibility with skeptical operators who want to see how these tools work before adding them to a pitch to their GM or