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Dealer Alchemist — DealerRefresh Vendor Library
Dealer Alchemist (formerly operating as Kirin Consulting, LLC DBA Dealer Alchemist) is a Lone Tree, Colorado-based automotive digital marketing technology…
About suggest a correction →
Dealer Alchemist (formerly operating as Kirin Consulting, LLC DBA Dealer Alchemist) is a Lone Tree, Colorado-based automotive digital marketing technology company founded in 2015 that provides AI-driven websites, paid advertising (Google, Bing, Meta, OTT), and SEO platforms purpose-built for franchise and independent car dealerships. The company acquired AutoGo and its NEXUS automotive website platform in February 2024, expanding its website technology capabilities. Its AI-powered platform combines inventory-driven ad optimization, conversion-focused site design, and transparent reporting to help dealerships attract in-market shoppers and generate measurable leads and sales.
What you do with it
drive measurable ROI and qualified lead volume through AI-powered websites, advertising, and SEO, so they can increase units sold and grow revenue with predictable, data-driven digital marketing
When a dealer's website and advertising campaigns are underperforming and they're losing qualified leads to competitors
consolidate and optimize paid search, paid social, and reputation management into one integrated platform, so they can reduce wasted ad spend and maximize ROI across channels
When a dealer needs to reach local car shoppers—especially Hispanic buyers—across multiple channels without fragmenting ad spend
prequalify shoppers with credit-informed payment estimates before they call the dealership, so they can generate more qualified leads ready for the sales team to close
When a dealer wants to capture more qualified leads early in the shopping journey and reduce friction in the pre-purchase process
★ Sponsor spotlight · AI-powered websites, advertising, and SEO solutions
If you're a dealer tired of ad spend that doesn't convert, Dealer Alchemist delivers AI-powered websites, advertising, and SEO built around your live inventory — with proven results showing 50% better conversions than industry averages across Google, Bing, Meta, and OTT.
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