Dealer Alchemist — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — Dealer Alchemist --- ### About Dealer Alchemist Founded by Shean Kirin, Dealer Alchemist has quickly become a leader in the automotive advertising sector, delivering industry-leading performance for dealers while significantly reducing their overall cost. The company was founded in 2015 and is headquartered in Lone Tree, Colorado, with 11–50 employees. It is self-owned (privately held). For single dealerships, Dealer Alchemist delivers AI-driven websites, advertising, and SEO built to convert. Recent strategic investments, including a $3 million credit facility from Porter Capital, indicate strong financial backing and a focus on expanding operational capacity. > **Note on size:** LinkedIn lists 11–50 employees; LeadIQ estimates ~79 as of March 2026. The company is actively hiring and scaling. --- ### What They Do Core products and services include: - **Dealer Websites** — Conversion-focused dealer websites built to drive leads, boost engagement, and deliver a seamless shopping experience - **AI-Powered Advertising** — Maximizes ROI and optimizes ad spend across channels to attract ready-to-buy customers - **Reputation Management** — Tools to generate reviews, monitor feedback, and build trust - **Lead Generation** — Smart solutions that capture, qualify, and deliver ready-to-buy customers to the dealership's sales team - **Paid Social** — Automotive paid social campaigns connecting with local car shoppers on Facebook/Instagram - **Paid Search (Google/Bing)** — High-performing campaigns to capture demand and maximize ROI - **Spanish-Language Ad Campaigns** — Tailored for local markets to reach Hispanic car buyers - **NEW — Soft Credit Pull (Oct. 2025):** A website-integrated prequalification tool giving shoppers instant, credit-informed payment estimates without a hard credit pull; powered by Equifax® VantageScore®, it enables dealerships to drive up to 20% more qualified leads. - **Notable Customers:** Shottenkirk Automotive and Diehl Automotive trust Dealer Alchemist to power websites, advertising, SEO, and reporting across multiple rooftops. Case study highlight: Alexander Buick GMC achieved a 35.43% increase in units sold, growing from 127 to 172 units in just one year. - Dealer Alchemist partners with OEMs to deliver certified, AI-powered digital marketing solutions that drive measurable performance across websites, advertising, and SEO. Dealer Alchemist is certified as an official Mitsubishi Dealer Digital Partner, delivering Co-Op eligible websites, SEO, and ads while ensuring brand compliance. - **Growth:** Dealer Alchemist ranks No. 1302 on the 2025 Inc. 5000, marking its 4th straight year among America's fastest-growing companies with 337% growth. - Leadership expansion: Dealer Alchemist named Justin Saye COO to drive growth, with SaaS, AdTech, and automotive leadership strengthening the company's market position. Roma Varyani also joined as VP of OEM Partnerships, bringing 15+ years of auto, SaaS, and digital marketing expertise. - Dealer Alchemist's most recent M&A deal was an acquisition of AutoGo, completed February 1, 2024. --- ### DealerRefresh Audience Fit Dealer Alchemist sells directly into the same audience DealerRefresh serves: GMs, dealer principals, internet directors, and fixed ops leaders making vendor decisions around websites, digital ads, and SEO. They are actively growing their dealer count, expanding OEM partnerships, and hiring sales staff — meaning they need brand visibility in front of decision-makers at scale. **Product fit breakdown:** - **Forum Banners (daily visibility to 3,000+ auto retail pros):** Dealer Alchemist's stated buyers are "Ownership & Exec Teams who want predictable growth," "Group Marketing Leaders who need standardization," and "Store GMs who want more calls, chats, and appointments." These are precisely the DealerRefresh daily reader. Banner placements keep the Dealer Alchemist brand top-of-mind during the vendor evaluation cycle. - **Retargeting Pixel (Facebook/Instagram):** Dealer Alchemist's own Meta Ads service connects dealer inventory with in-market shoppers across Facebook and Instagram using AI-driven targeting. They know the value of retargeting — and DealerRefresh's pixel can follow dealers who've already been researching vendor solutions, putting Dealer Alchemist back in front of them at the exact moment of consideration. - **Demo / Review Video (5,000+ views):** At NADA 2025, Dealer Alchemist demoed their new fully AI-driven Websites, Advertising, and SEO platform for dealers — and reported strong dealer feedback and excitement. A DealerRefresh video deep-dive with Alex & Jeff would extend that demo reach to thousands of verified auto retail pros who missed the show floor. - **Sponsored Forum Post (permanent, SEO-indexed, cited by