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Dealer Authority — DealerRefresh Vendor Library

Dealer Authority
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Dealer Authority is an automotive digital marketing agency that helps dealerships stand out through a comprehensive strategy combining search engine optimization, paid search advertising, and social media marketing. Their flagship offering, Octane, integrates traditional and digital marketing into a full-service solution designed to differentiate each dealership from local competitors. The team specializes in customized approaches for automotive retailers, moving beyond one-size-fits-all solutions to address specific gaps in dealership marketing efforts. If your dealership is blending into the local market, Dealer Authority builds a customized strategy — combining SEO, paid search, and social media — designed to differentiate you from competitors. Their Octane solution integrates traditional and digital marketing into one full-service approach built specifically for your store.

What it's hired to do

build and execute a customized SEO, paid search, and social media strategy tailored to their specific store, so they can stand out from local competitors and capture more in-market shoppers
When a dealership is blending into the local market and struggling to differentiate from competitors online
re-engage those lost visitors through targeted drip marketing and social media retargeting ads, so they can convert more abandoning visitors into dealership contacts or appointments
When a dealership has website visitors who leave without converting
serve as an embedded, full-service digital marketing partner handling SEO, PPC, social, graphic design, and inventory syndication, so they can maintain a consistent, competitive digital presence without building internal headcount
When a dealership lacks the in-house expertise or bandwidth to manage digital marketing across multiple platforms

★ Sponsor spotlight · Digital Marketing

If your dealership is blending into the local market, Dealer Authority builds a customized strategy — combining SEO, paid search, and social media — designed to differentiate you from competitors. Their Octane solution integrates traditional and digital marketing into one full-service approach built specifically for your store.

Community evidence → Stable

Community voices on DealerRefresh are predominantly positive toward Dealer Authority, consistently highlighting the agency's commitment to customized, non-syndicated content and ethical 'white hat' practices as genuine differentiators in a crowded vendor landscape. The DealerRefresh founders themselves publicly partnered with Dealer Authority to manage their own Facebook presence — a notable endorsement — and the agency transparently shared 12 months of engagement metrics, which the community received favorably. Dealer Authority team members are active contributors of educational content (Instagram guides, SEO checklists, webinar replays, Waze advertising introductions), and this visible expertise builds credibility with the forum audience. No substantive negative performance feedback appears in the community record; the only skeptical note was a satirical April Fools' acquisition headline, suggesting the brand is well-known enough to be joked about but not a target of serious criticism in this forum.
Customized, non-syndicated content strategy6 mentions
Active educational content and thought leadership contributions8 mentions
Multi-platform inventory syndication (Facebook, TikTok, Google VLA, Pinterest, Instagram)3 mentions
Social media marketing and retargeting for dealerships6 mentions
Transparent reporting and community engagement3 mentions
Octane / Octane 360 integrated marketing product3 mentions
Brand notoriety / humor (April Fools' acquisition joke)1 mention
SEO case studies and measurable ranking results2 mentions

48 mentions · 32 positive · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.

POSITIVE
"Brian Michael West from Dealer Authority promotes "Inventory Everywhere," a service that automatically syncs vehicle inventory across multiple platforms including Facebook, Instagram, TikTok, Pinterest, and Google Vehicle Listing Ads, offered at a discounted rate of $1,199 for DealerRefresh members with no long-term contracts. The vendor reports positive client feedback and indicates strong interest from forum members."
Live Inventory Facebook Marketplace, TikTok, Google VLA Ads Offer →
POSITIVE
"Dealer Authority is promoting their 'Inventory Everywhere' bundle at $1,299/month through June 2026, which syndicates a dealership's live inventory feed across six platforms: Facebook Marketplace, TikTok, Instagram, Google Vehicle Listing Ads, Facebook, and Pinterest."
$1299 Bundle Offer from Dealer Authority →
POSITIVE
"Brian Michael West from Dealer Authority provides a step-by-step guide for automotive dealerships to effectively use Instagram Highlights"
Mastering Instagram Highlights in 10 Easy Steps →
POSITIVE
"Social Media Strategies – JD Rucker – Founder, Dealer Authority"
6th PGI Training and Educational Seminar →
POSITIVE
"Grab our Switching Website Providers Checklist to keep you on track. GET IT HERE. For a deeper dive into transferring your dealership's website with ease, check this out. https://dealerauthority.com/car-dealers-switching-website-providers/"
Changing Website Providers? Read this first. →
POSITIVE
"Dealer Authority itself has had to pivot in the wake of COVID-19; however, this shift only highlighted just how amazing our remote workforce is! I am about to toot our digital horn right now. The Dealer Authority digital team is phenomenal (and I'm not just saying this because I work here)."
It's tough right now - but we are all in this together. →
POSITIVE
"I posted a great deal from Dealer Authority!"
Announcing DEALS for vendors to promote their latest →
POSITIVE
"Dealer Authority is hosting a Facebook Live event tomorrow at 4 PM EST to unveil an explainer video for their Octane 360 product, which bridges traditional and digital marketing campaigns for dealerships."
We are having a party and you're all invited! →
POSITIVE
"A Dealer Authority contributor alerts dealership managers that Apple's iOS 26 Call Screening and Hold Assist features will require dealers to adapt their phone communication strategies... [URL='https://dealerauthority.com/']Dealer Authority[/URL] helps dealerships prepare for these changes so you can protect every lead, deliver a superior customer experience, and keep sales moving forward."
Who's Ordering The New iPhone? - Call Screening & Hold Assist →
POSITIVE
"Dealer Authority announced the launch of "Coffee+Conversions," a new bi-weekly video series featuring SEO and social media strategists discussing digital marketing topics for automotive dealers, with the first episode focused on Instagram best practices."
Have you had your coffee yet? →
POSITIVE
"Dealer Authority is recruiting three female automotive professionals from various departments (sales, service, management, internet marketing, etc.) to participate in an all-female Facebook Live roundtable discussion"
Calling all ladies in Automotive! →
POSITIVE
"Dealer Authority's proprietary page builder—exclusive to their clients—allows dealers to create unique, customized landing pages through their content strategists, providing a competitive advantage despite OEM limitations."
Custom Landing Pages →
POSITIVE
"Dealer Authority shares an SEO case study showing a client achieved a 3,928 ranking position increase over 5 months through custom, non-syndicated content strategies and proprietary landing page building tools."
Case Study: 3,928 Google Ranking rise in 5 months →
POSITIVE
"TabFlythe from Dealer Authority posts about a free resource to help dealerships verify their domain in Facebook Business Manager, claiming the process can be completed in three quick steps using a provided cheat sheet and email template for website providers."
The Easiest Way to Verify Your Dealership's Domain in Facebook Business Manager →
POSITIVE
"DealerRefresh partnered with Dealer Authority (Christine Plunkett and Tyson Madliger) to manage their Facebook presence Monday-Thursday, with a modest $5 daily spend, and the team transparently shared engagement metrics over 12 months showing strong male audience dominance and highest engagement on industry-focused topics like tariffs and dealer predictions."
Jeff & Alex's ongoing case study of Facebook Management →
POSITIVE
"Brian Michael West, co-founder of Dealer Authority, explains his motivation for starting the company in 2013: to provide dealerships with a customized digital marketing partner that acts as an extension of their team rather than offering one-size-fits-all solutions"
Why I Started Dealer Authority and Why It Still Matters Today - Tyson Madliger →
POSITIVE
"As masters of digital marketing and SEO, the team at Dealer Authority put together an SEO checklist for car dealership landing pages."
The Ultimate SEO Checklist for Car Dealership Landing Pages in 2025 →
POSITIVE
"Dealer Authority, an automotive digital marketing agency founded in 2013 known for customized SEO, PPC, social media, and emerging services like GEO and short-form video. The agency differentiates itself by avoiding syndicated content and cookie-cutter approaches, keeping dealers in control of their digital presence."
Community Review: Dealer Authority →
POSITIVE
"Dealer Authority introduces Waze advertising as a low-cost digital marketing option for car dealerships, with several dealers reporting positive results at minimal daily spend ($2-$2.50)."
Do you Waze? →
POSITIVE
"Dealer Authority has launched "Drip Marketing," a Facebook advertising tool designed to re-engage website visitors who leave without converting by serving them targeted ads during their social media browsing to drive them back to the dealership site."
Dealer Authority Launches New Facebook Advertising Solution for Car Dealers →
POSITIVE
"Dealer Authority presents a drip marketing solution targeting website visitors who don't complete desired actions (like scheduling test drives or calling), aiming to re-engage them through custom, location-based ads after they leave the dealership's site."
24-Hour BDC Rep (no lunch break required) →
POSITIVE
"using the "white hat" metaphor from the TV show *Scandal* to describe Dealer Authority's approach to automotive digital marketing, emphasizing their commitment to ethical practices like hiring quality staff to create custom content rather than relying on syndicated or automated solutions"
Wearing the "white hat" →
POSITIVE
"Dealer Authority announced a new three-tiered graphic design service offering for automotive dealers who need custom creative assets like PPC ads, banners, and social media graphics without in-house design capabilities."
Graphic Design Services for Car Dealers →
POSITIVE
"DealerRefresh founders Alex Snyder and Jeff Kershner announced a partnership with Dealer Authority, specifically Christine Plunkett and Tyson Madliger, to improve the community's Facebook presence and maintain more consistent engagement"
Powering DealerRefresh on Facebook →
POSITIVE
"Social media evolves faster than any other marketing channel and here at Dealer Authority, we're always looking ahead. Check out the 2025 social media trends your dealership should capitalize on to lead the pack in one of the most competitive advertising spaces in the world."
2025 Social Media Trends Car Dealers Can’t Ignore →
POSITIVE
"TabFlythe promotes Dealer Authority's Octane 360 digital marketing solution, which integrates Facebook/Instagram ads, landing pages, and PPC campaigns to drive dealership traffic and conversions."
Bye 2020! →
POSITIVE
"Dealer Authority's Jessica Robertson and Erika Kay Simms hosted a live webinar on switching website providers, offering expertise to dealers considering migrations ahead of NADA. The session covered best practices and provided a migration checklist to guide dealers through the transition process."
Switching Website Providers - What it Takes! w/ Jessica and Erika of Dealer Authority →
POSITIVE
"The thread points to a resource (Dealer Authority article) that presumably outlines practical approaches to optimize marketing efforts and performance in the competitive automotive landscape."
Work Smarter - Not Harder →
POSITIVE
"referencing a Dealer Authority blog post with five tips on executing successful events"
Turning Events into Sales →
POSITIVE
"[ATTACH type="full" alt="Dealer Authority SEO for Car Dealerships"]9426[/ATTACH]"
Is Traditional SEO for Automotive Dead? →

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