-
This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Dealer Peak — DealerRefresh Vendor Library
DealerPeak is an automotive CRM software company founded in 1999 that provides a fully customizable, enterprise-grade platform for car dealerships and…
About suggest a correction →
DealerPeak is an automotive CRM software company founded in 1999 that provides a fully customizable, enterprise-grade platform for car dealerships and dealer groups. Its core product suite includes lead and opportunity management, desking, equity mining, marketing automation, inventory tracking, and a mobile CRM app for iOS and Android, all accessible via a single login across multiple locations. The platform is OEM-certified with all major automotive brands and integrates with leading DMS providers including CDK Global, Dealertrack, and Autosoft.
What you do with it
consolidate CRM operations under a single login with roles-based access, so they can run consistent accountability and process across every rooftop without switching systems
When a multi-rooftop dealer group needs to manage leads, sales activity, and customer follow-up across all stores
present a credible, feature-complete alternative to dominant CRM providers, so they can make the short list alongside VinSolutions and DealerSocket during the selection process
When a dealer is evaluating CRM vendors and comparing capability sets
Community evidence → Stable
DealerPeak appears in the DealerRefresh community primarily as a name on a comparison list rather than a platform with strong advocates or detractors. The vendor surfaces alongside VinSolutions, DealerSocket, and DriveCentric when dealers are shopping CRMs, suggesting it achieves consideration-set status. However, the one operationally grounded mention is negative in direction — a dealer actively using DealerPeak was seeking to leave for DriveCentric — which signals at least some retention friction. No community voice offered a direct endorsement of the platform's execution or outcomes.
4 mentions · 1 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEGATIVE
"Currently with Dealer Peak looking to switch to Drive Centric looking for some feedback."
Is DriveCentric just running away from the pack at this point? →
NEUTRAL
"The last time I went through selecting a CRM I checked out Dealer peak, Vin Solutions, dealer socket and another one I can't think of. All of them had features I liked."
Looking for a new CRM →
NEUTRAL
"specialized automotive vendor platforms (DealerOn, Dealer.com, Vin Solutions, Dealer Peak)"
new website →
✏ Request an edit
See something wrong? We review all requests and apply corrections after staff review. No login required.
Corrections go to a review queue. Staff apply them after verification. Your IP address is hashed and stored to prevent spam.