Dealer Peak — DealerRefresh Vendor Library

Here is the complete sales brief based on all research gathered: --- ## Company Research — DealerPeak.com --- ### About DealerPeak.com DealerPeak is a Series A company based in Portland (United States), founded in 1999 by Dave DeVol and Jock Schowalter. Their data-driven, enterprise-wide automotive CRM platform enables dealerships to manage customers, sales, and marketing across an entire dealership group from any store — with a single login. The company has approximately 23 employees (as of Dec 2022), a count that is about 8% lower than the prior year. DealerPeak has raised $4.69M in funding, with Geweke Auto Group as a notable investor. Current CEO is Matt Moore. --- ### What They Do **Core Products & Capabilities:** - The platform provides robust deal desking, proactive alerts, trade appraisals, credit pulls, equity mining, and inventory management. - Mobile CRM app (iOS and Android) — manage customers, leads, inventory, and communications from a phone; includes driver's license scan to work leads from the lot. - A zero-cost, open API — dealers can build their own web or mobile apps that connect real-time CRM data or integrate with other preferred tools. - Centralized lead management from all sources: walk-ins, website forms, third-party lead providers, calls, and more. - Real-time call monitoring and access to call recordings for accountability and coaching. - Additional offerings include smarter dealer websites (iD Websites platform), desking solutions, inventory management, digital marketing, and online negotiation solutions. **Key Integrations & Partnerships:** - In January 2023, DealerPeak welcomed DealerBuilt — a leading enterprise DMS provider — as its latest direct DMS integration partner via the DealerPeak open API, enabling seamless two-way integration without custom development. - DealerPeak has a native integration with 700Credit — the largest provider of credit reports, compliance, and soft pull products for automotive, RV, marine, and powersports dealers in the U.S. - The platform is OEM certified with all major brands. **Notable Recent News:** - In March 2022, DealerPeak launched the *Peak Insight Report*, a quarterly report revealing the top converting lead sources and partners. - Beta data-warehouse capabilities were released in September 2022, demonstrating a push toward advanced analytics. - A $3.07M funding round was led by Geweke Auto Group. --- ### DealerRefresh Audience Fit DealerPeak sells directly into the same roles that make up the DealerRefresh core audience: GMs, dealer principals, internet directors, BDC managers, and fixed ops directors. Here's why it's a strong fit — and which products map best: DealerPeak's unique roles-based architecture makes it highly effective for BDC teams, e-commerce directors, sales, and every level of management. BDCs specifically can route and manage internet and phone traffic across all locations with a single login. These are precisely the job titles browsing DealerRefresh daily for vendor evaluations, CRM comparisons, and process improvements. **Recommended DealerRefresh Ad Products:** - **Forum Banners** — High-value for DealerPeak. DealerPeak entered the market in 1999 and competes in a crowded CRM category. Daily banner exposure keeps the brand top-of-mind with GMs, internet directors, and BDC managers who are actively evaluating CRM vendors. This is a direct-awareness play. - **Retargeting Pixel** — Strong fit. DealerRefresh visitors who don't convert from a banner can be retargeted on Facebook/Instagram. Given that DealerPeak is positioned as a specialist in multi-location dealerships, retargeting allows them to chase decision-makers (dealer group GMs and principals) after initial exposure — a longer consideration sale that benefits from repeated touchpoints. - **Demo / Review Video** — Best fit of all products. DealerPeak's platform focuses on process automation, accountability, and ongoing coaching — these are nuanced differentiators that are difficult to communicate in a banner but ideal for a long-form walkthrough with Alex & Jeff. A product deep-dive would showcase the deal desk, equity mining, open API, and mobile app to an audience that buys on capability understanding. 5,000+ views to qualified auto retail professionals is highly targeted exposure. - **Sponsored Forum Post** — Excellent long-term play. DealerPeak's data-warehouse capabilities and Peak Insight Report are the kinds of thought-leadership topics that perform well in SEO-indexed, AI-cited forum content. A post framed around "how multi-rooftop groups manage CRM accountability" would rank and circulate among exactly the personas