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DealerCue — DealerRefresh Vendor Library
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## Company Research — DealerCue
### About DealerCue
DealerCue Automotive Corp., doing business as VINCUE, provides dealer management solutions. The company was started on March 1, 2015, and is headquartered in Kansas City, Missouri, with Chris Hoke as CEO. It is a private, seed/early-stage company with an estimated 11–50 employees, and has raised $6.16M in funding from investors including Cypress Growth Capital and Holman.
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### What They Do
VINCUE is positioned as a reinvention of Vehicle Lifecycle Management, built into a single platform designed to unify every step of the inventory Plan, Buy, Manage, and Sell cycle — giving dealers more market and performance data, more intelligent acquisition and merchandising tools, and greater visibility across stores.
**Core Products/Services:**
- **VinCue** — market pricing & vehicle appraisal tool; **BidCue** — intelligent auction sourcing tool; **RevCue** — dealership website & inventory management system; **TurnCue** — service retention & recall automation tool.
- **AdCue** — a programmatic ad tool that gives small and mid-size dealers a better, more affordable way to market their inventory.
- **VINCUE PULSE** — a dynamic performance dashboard with multiple lenses into sales and acquisition activities, available on personal devices and within the dealership.
**Data Scale:**
- VINCUE's database indexes more than 40,000 dealer websites on a daily basis.
**Key Partnerships:**
- Integration partners include Autocheck, Carfax, AutoSoft, NADA, and Black Book.
- In March 2025, VINCUE announced a partnership with CarNow, making VINCUE the preferred vehicle valuation tool across CarNow's entire suite of products.
- VINCUE completed a Series B investment round led by global automotive services firm Holman and backed by venture capital firms Autotech Ventures and Automotive Ventures.
- VINCUE has also collaborated with Team Velocity, Spyne, and OfferLogix on a "Buy Center PRO" service-lane-to-sales product for Paragon Honda.
**Recent News:**
- VINCUE announced "VINCUE NEXT 2025," a virtual software summit held April 22, 2025, bringing together the automotive community to explore technology advancements and witness the launch of VINCUE's most transformative product update.
- DealerCue Automotive dba VINCUE filed a notice of an exempt offering of securities to raise up to $3,009,300 in new funding (SEC filing, 2024).
- VINCUE: UNLEASHED, their annual dealer conference, returns to Kansas City on October 7–9, 2026.
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### DealerRefresh Audience Fit
DealerCue/VINCUE is actively selling and expanding to franchise and independent dealers across the U.S. Their buyers are exactly the DealerRefresh audience: used car managers, dealer principals, GMs, and internet/BDC directors who own decisions on inventory tools, pricing platforms, and website vendors.
**Why DealerRefresh works for DealerCue:**
- VINCUE's stated goal is to help dealers unlock strategies that increase gross and turn by providing real-time market and competitor data to make better buying and merchandising decisions — this is the daily job description of a DealerRefresh reader.
- DealerCue operates without long-term contracts, earning their customer's business every month — meaning they need continuous top-of-funnel visibility and trust-building, not just one-time brand launches. Ongoing advertising is essential to their GTM.
**Recommended DealerRefresh Products:**
| Product | Why It Fits |
|---|---|
| **Forum Banners** | Daily impression frequency against 3,000+ used car managers and dealer principals — the exact job titles making VINCUE buying decisions. Keeps VINCUE top-of-mind during the evaluation cycle. |
| **Retargeting Pixel** | DealerRefresh visitors who don't convert on first touch can be re-engaged on Facebook/Instagram — critical for a platform-switch sale that requires multiple touchpoints. Pairs well with their no-contract pitch. |
| **Demo / Review Video** | VINCUE's unified lifecycle platform is complex with multiple modules — a hands-on Alex & Jeff deep-dive is ideal for explaining differentiation vs. vAuto/FirstLook/CDK at 5,000+ views. Strongly recommended. |
| **Sponsored Forum Post** | VINCUE has active news flow — Series B, CarNow partnership, CATALYST product launch — making this an excellent evergreen SEO asset. DealerRefresh posts rank in Google and are increasingly cited by AI search (ChatGPT, Perplexity), giving VINCUE brand authority with dealer tech researchers. |
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### About Chris Hoke
What you do with it
access real-time market data and intelligent pricing tools to make faster, more profitable buying and merchandising decisions, so they can increase gross profit and inventory turn
When a dealer needs to acquire inventory and price vehicles competitively in a dynamic market
unify inventory planning, buying, management, and selling across a single platform with visibility across stores, so they can reduce operational complexity and data silos
When a dealer manages multiple steps across the vehicle lifecycle from acquisition through sale
evaluate and switch to a vendor without contractual lock-in, so they can maintain flexibility to change platforms monthly based on performance
When a dealer operates without long-term vendor commitments and wants flexibility in their technology stack
Community evidence
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