DealerOn is a leading provider of automotive dealership websites, SEO, SEM, and digital marketing technology, serving over 7,000 car dealers and dealer groups across North America. Founded in 2004, the company offers a data-driven platform combining website CMS, local SEO, digital advertising, and online retailing tools designed to increase leads and sales. In September 2024, DealerOn expanded its platform by acquiring Sincro from Ansira, adding enhanced vehicle inventory, advertising, and retailing capabilities.
Community evidence
→ Stable
DealerOn has 121 mentions across 20+ years of DealerRefresh dealer discussion — rated 79% · Well regarded. The community includes 48 positive and 13 negative takes.
121 mentions · 48 positive · 13 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"DealerOn, a digital marketing and website platform company for car dealerships founded by brothers Ali and Amir Amirrezvani, announced a strategic partnership with NexPhase Capital, a private equity firm, to enhance its platform and accelerate growth in the automotive retail sector."
DealerOn Partners with NexPhase →
POSITIVE
"This roundtable discussion features Jeff Clark (DealerOn's Chief Sales Officer) and Mike Morais (President of Open Road Auto Group) exploring how dealers can grow market share through fixed operations, with particular focus on cause marketing initiatives and DealerOn's partnership with the Cause Network Foundation."
Session #3 - Growing Marketshare Through Fixed-Ops →
POSITIVE
"one dealer reporting strong results over five years and another service provider noting that fusionZONE sites consistently generate significant traffic and chat leads"
Anyone using fusionZONE automotive? →
POSITIVE
"Jeff Kershner promotes an upcoming DealerOn webinar featuring Ben and Justin discussing digital strategies to grow Fixed Operations revenue"
Grow Your Fixed Ops - Webinar →
POSITIVE
"Oscar Vanderkooij provide detailed endorsements of eCarList and DealerOn respectively, citing strong performance metrics and responsive customer service"
The usual suspects? →
POSITIVE
"DealerOn emerging as the consensus favorite due to superior customization, responsive customer service, and easy content updates"
Website provider recommendations →
POSITIVE
"DealerOn promoted a free webinar featuring automotive strategist Cory Mosley on strategies to boost BDC (Business Development Center) productivity and internet sales, covering deal creation elements, process differentiation, and language optimization techniques."
Webinar: Supercharge Your BDC! →
POSITIVE
"DealerOn is hosting a live webinar competition featuring eight finalists showcasing their best Internet Lead processes, with industry judges evaluating each dealership's approach."
It's On! →
POSITIVE
"several suggesting specific platform providers like Dealeron or Dominion"
Website revamp →
POSITIVE
"A dealer coach praises Dealeron's exceptional customer service for quickly implementing a call recording download feature"
Good Vendor Reports →
POSITIVE
"best practices favor website vendors pre-generating multiple image sizes during upload, similar to what DealerOn, Dealer.com, and AutoFusion already do, to ensure faster SRP load times and better performance metrics"
Thumbnail, toenail, supersize photos (under the hood) →