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DealerOn — DealerRefresh Vendor Library

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DealerOn
79% · Well regarded 121 DealerRefresh discussions
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DealerOn is a leading provider of automotive dealership websites, SEO, SEM, and digital marketing technology, serving over 7,000 car dealers and dealer groups across North America. Founded in 2004, the company offers a data-driven platform combining website CMS, local SEO, digital advertising, and online retailing tools designed to increase leads and sales. In September 2024, DealerOn expanded its platform by acquiring Sincro from Ansira, adding enhanced vehicle inventory, advertising, and retailing capabilities.

Community evidence → Stable

DealerOn has 121 mentions across 20+ years of DealerRefresh dealer discussion — rated 79% · Well regarded. The community includes 48 positive and 13 negative takes.

121 mentions · 48 positive · 13 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.

POSITIVE
"based on advice from DealerOn's Greg Gifford, including keeping Google-generated names, adding dealer identifiers with dashes, using unique phone numbers, and deep-linking to department pages with UTM codes"
Adding Fixed Ops departments to Google My Business Listings →
POSITIVE
"DealerOn, a digital marketing and website platform company for car dealerships founded by brothers Ali and Amir Amirrezvani, announced a strategic partnership with NexPhase Capital, a private equity firm, to enhance its platform and accelerate growth in the automotive retail sector."
DealerOn Partners with NexPhase →
POSITIVE
"Jeff Kershner recommends attending a DealerOn webinar featuring Bill Wittenmyer from eLeadONE on how dealers can leverage advanced technology and multi-channel engagement to drive sales from the service lane"
How to Drive Market Share and Sales Right from the Service Lane →
POSITIVE
"This thread promotes a DealerOn webinar by Dave Spannhake on opportunity marketing that teaches dealers how to leverage customer data and digital marketing concepts like "big data" and "programmatic advertising" to drive website traffic and improve conversion rates."
Opportunity Marketing: Using Your Data to Increase Traffic and Conversions Now →
POSITIVE
"webinar hosted by his CEO in partnership with DealerOn, scheduled for Thursday at 12:00 P.M. Eastern, focusing on an updated strategy for opportunity marketing"
(Webinar) Opportunity Marketing: Strategic Use of Data to Increase Traffic and Conversions →
POSITIVE
"This roundtable discussion features Jeff Clark (DealerOn's Chief Sales Officer) and Mike Morais (President of Open Road Auto Group) exploring how dealers can grow market share through fixed operations, with particular focus on cause marketing initiatives and DealerOn's partnership with the Cause Network Foundation."
Session #3 - Growing Marketshare Through Fixed-Ops →
POSITIVE
"DealerOn promoted a webinar featuring Brian Pasch discussing Facebook advertising strategies for car dealers, highlighting a new Facebook-Polk partnership that enables precise targeting of car owners through their Facebook profiles to improve ROI."
Webinar: Breakthrough Facebook Advertising Strategies That Sell More Cars →
POSITIVE
"DealerOn is promoting a webinar featuring Bill Wittenmyer from ELEAD1ONE on October 10, 2013, focused on six customer-centric strategies for maximizing dealership sales and service revenue."
Webinar: 6 Customer-Centric Strategies to Maximize Sales & Service Revenue →
POSITIVE
"DealerOn is promoting a webinar featuring Google automotive industry strategists Peter Leto and Tommy Barszcz to educate dealerships on leveraging Google+ for brand amplification."
The Google+ Webinar: Amplify Your Dealership's Brand →
POSITIVE
"one dealer reporting strong results over five years and another service provider noting that fusionZONE sites consistently generate significant traffic and chat leads"
Anyone using fusionZONE automotive? →
POSITIVE
"community members recommending DealerOn (for conversion testing and customer service)"
Looking for new website vendor. How does DealerOn stack up? →
POSITIVE
"FREE WEBINAR: Rescue Your Dealership From Showrooming with Ben Anderson & DealerOn"
FREE WEBINAR: Rescue Your Dealership From Showrooming with Ben Anderson & DealerOn →
POSITIVE
"Eliana Raggio promotes a DealerOn webinar on lead prospecting that contrasts passive selling (waiting for walk-in customers) with proactive lead generation through data mining and relationship building."
Prospecting - Data Mine Your Own Leads & Generate More Business →
POSITIVE
"Jeff Kershner promotes an upcoming DealerOn webinar featuring Ben and Justin discussing digital strategies to grow Fixed Operations revenue"
Grow Your Fixed Ops - Webinar →
POSITIVE
"Oscar Vanderkooij provide detailed endorsements of eCarList and DealerOn respectively, citing strong performance metrics and responsive customer service"
The usual suspects? →
POSITIVE
"DealerOn and DealerFire frequently mentioned as strong providers offering responsive customer service"
Which dealer website provider? →
POSITIVE
"DealerOn is promoting a free webinar on optimizing Google Places listings to improve local search visibility and generate more leads for dealerships."
Webinar: Google Places - Strategies to Maximize Your Leads →
POSITIVE
"DealerOn is promoting a webinar featuring Mike Shea from Google's Wildfire division, scheduled for Wednesday, July 3rd at 12 PM EST, to discuss social media and mobile strategies for automotive dealers."
Webinar: Expert from Google Shares Social Media & Mobile Strategies →
POSITIVE
"DealerOn emerging as the consensus favorite due to superior customization, responsive customer service, and easy content updates"
Website provider recommendations →
POSITIVE
"DealerOn is promoting a webinar featuring CallRevu founder Chip King on identifying and fixing profit leaks in dealership phone processes."
Webinar: Top Profit Leaks in Your Phone Process (And How to Correct Them)! →
POSITIVE
"DealerOn promoted a free webinar featuring automotive strategist Cory Mosley on strategies to boost BDC (Business Development Center) productivity and internet sales, covering deal creation elements, process differentiation, and language optimization techniques."
Webinar: Supercharge Your BDC! →
POSITIVE
"DealerOn promoted a webinar featuring Jerry Thibeau from Phone Ninjas and other industry experts discussing how dealership Internet departments can improve their lead response capabilities"
Webinar: Expert Panel - Are You an Internet Ninja Warrior...Or a 90 Lb. Weakling? →
POSITIVE
"DealerOn is hosting a live webinar competition featuring eight finalists showcasing their best Internet Lead processes, with industry judges evaluating each dealership's approach."
It's On! →
POSITIVE
"DealerOn promoted a webinar featuring Kate Frost on using social media strategy to improve Google search rankings for dealerships"
Webinar: Use Social Media to Dominate Page 1 on Google →
POSITIVE
"several suggesting specific platform providers like Dealeron or Dominion"
Website revamp →
POSITIVE
"A dealer coach praises Dealeron's exceptional customer service for quickly implementing a call recording download feature"
Good Vendor Reports →
POSITIVE
"DealerOn hosted a webinar featuring Marc McGurren from PCG Consulting, who presented the "Top 5 Ways to Make Your Dealership More Successful" on May 30, 2013."
Webinar: Top 5 Ways to Make Your Dealership More Successful →
POSITIVE
"DealerOn hosted a free webinar featuring Ohad Tzur, a Strategic Partner Manager from Google's Channel Sales Automotive Team, to educate dealers on leveraging the Google Display Network to improve online visibility and connect with car shoppers."
Webinar: Google Expert - Connect With Auto Shoppers Using the Google Display Network →
POSITIVE
"DealerOn promoted a free webinar featuring Ben Anderson discussing five mobile strategies for capturing and converting car shoppers"
Webinar: 5 Breakthrough Mobile Strategies to Capture & Convert On-The-Go Car Shoppers →
POSITIVE
"best practices favor website vendors pre-generating multiple image sizes during upload, similar to what DealerOn, Dealer.com, and AutoFusion already do, to ensure faster SRP load times and better performance metrics"
Thumbnail, toenail, supersize photos (under the hood) →
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