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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
DealerRefresh — DealerRefresh Vendor Library
About suggest a correction →
DealerRefresh is an independent online community, blog, and forum platform founded in 2004 that serves automotive dealership internet sales, marketing, and technology professionals. It provides news, best-practice articles, peer discussions, and vendor forums covering topics such as CRM, inventory management, website platforms, DMS integration, and digital marketing. It also offers advertising and sponsored content opportunities for automotive vendors seeking to reach dealership decision-makers.
Community evidence → Stable
DealerRefresh has 69 mentions across 20+ years of DealerRefresh dealer discussion — rated 86% · Favorite. The community includes 31 positive and 5 negative takes.
69 mentions · 31 positive · 5 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Alex Snyder and Jeff Kershner discuss membership growth goals for DealerRefresh forum, initially targeting 100 members by end of April and projecting 2-3 new members per day thereafter. The thread tracks impressive early progress, exceeding projections with 155 members in the first 7 days and reaching 700 members within several months (averaging 3.5 members per day)"
DealerRefresh Goals →
POSITIVE
"Alex Snyder documents a series of live technical upgrades to DealerRefresh, including replacing a broken plugin with a Claude-built native widget, streamlining navigation, adding AI-generated thread summaries via Anthropic's Haiku and Sonnet models, and cleaning years of accumulated code debt left by a former agency."
Changes to DealerRefresh →
POSITIVE
"Jeff Kershner, an apparent DR leader, confirming plans to develop a smaller DR conference for 2013 with 150-200 dealers in an intimate educational setting"
DR Meetup (Mid-Atlantic) - Who would be interested? →
POSITIVE
"Multiple DealerRefresh members are coordinating attendance at two October conferences in Las Vegas"
Vegas! →
POSITIVE
"Salutations Dealerrefresh community, As I wrote in a blog post featured on here awhile back"
share your videos here →
POSITIVE
"Several DealerRefresh members coordinated their attendance at the NADA conference, sharing booth locations, arrival times, and plans to meet in person for the first time. Jerry Thibeau organized a Saturday dinner reservation and various attendees planned to connect at vendor booths and industry parties, with the thread concluding after the event with positive notes about in-person meetups. A key takeaway was Jeff Kershner's suggestion—supported by other members—to formalize a dedicated DealerRefresh meetup or party at future NADA conferences."
NADA? →
POSITIVE
"A DealerRefresh community member organized a "roll call" for attendees of NADA 2024, and numerous industry professionals responded with their attendance dates, booth locations, and plans to meet up for meals and happy hours throughout the show. The thread evolved into a practical coordination hub where attendees shared specific meetup details... The thread demonstrates strong community engagement and the value DealerRefresh members place on in-person networking at major industry events."
NADA 2024 - Roll Call →
POSITIVE
"The DealerRefresh forum was upgraded to vBulletin 4.0 with a refreshed design featuring a fixed-width layout and blog-like appearance. Feedback was generally positive, with users appreciating the cleaner interface and improved thread reply functionality"
Introducing the NEW (refreshed) DealerRefresh Dealer Forums →
POSITIVE
"Refresh Friday is a weekly live broadcast series on DealerRefresh that expanded in 2018 from 30 to 40 minutes per episode, featuring industry experts discussing trending automotive retail topics"
Refresh Friday "LIVE" on DealerRefresh - 2018 Weekly Broadcast Updates →
POSITIVE
"A DealerRefresh community member named Arnold (tijerin) proactively secured the "dealerrefresh" Facebook Group vanity email address ([email protected]) for the community before others could claim it during Facebook's new Groups feature rollout."
The New Facebook 'Groups' →
POSITIVE
"Taking DealerRefresh ON THE ROAD, It's about time right?"
Taking DealerRefresh ON THE ROAD, It's about time right? →
POSITIVE
"a community member who had previously sought advice on DealerRefresh about breaking into the automotive industry"
A Big Thanks →
POSITIVE
"Alex Snyder outlines DealerRefresh's development roadmap and invites member feature requests, covering completed work like a newsletter system, contextual ad server, and sponsor management CRM, plus upcoming projects like a Whistleblower Portal and vendor catalog."
DealerRefresh Roadmap - taking requests →
POSITIVE
"Jeff Kershner, a veteran automotive industry consultant and DealerRefresh founder, announces his return to ground-level dealership operations"
Kershner's back to the dealer diary →
POSITIVE
"DealerRefresh is 19 years old! - where were you? ... DealerRefresh has been a consistent gathering place for industry professionals through significant technological change, with many members having grown their careers alongside the platform."
DealerRefresh is 19 years old! - where were you? →
POSITIVE
"His father Joe Pistell, a respected member of the DealerRefresh community, vouches for his son's expertise"
Experienced PPC manager for hire →
POSITIVE
"Ed Brooks is posting a daily video series on DealerRefresh where he shares personal stories and insights about marketing and storytelling"
Let’s start an Ed Brooks thread... [Daily Video] →
POSITIVE
"A longtime DealerRefresh member returns after 11+ years away... His reappearance sparks a warm reunion thread where founder Jeff Kershner and other OG members... reflect on how much time has passed and celebrate the community still being active."
OG is back! →
POSITIVE
"A DealerRefresh community member organized a fundraiser for Caleb Leslie, a child battling cancer"
Support #CalebvsCancer! →
POSITIVE
"DealerRefresh members discuss attendance at the Mid-Atlantic Digital Dealer one-day conference"
Mid-Atlantic Digital Dealer →
POSITIVE
"Members note that DealerRefresh has absorbed much of the community that DSES once provided"
DrivingSales.com is offline - is it officially dead? →
POSITIVE
"the friendly and collegial culture within the DealerRefresh community where professionals celebrate personal milestones together"
9/27/2011 HAPPY B'DAY JEFF KERSHNER →
POSITIVE
"Joe Pistell solicits DealerRefresh community members to complete a quick survey for a blog post demonstrating a reporting tool that can help dealers with salary negotiation discussions."
Dealer Refresh Roll Call →
POSITIVE
"DealerRefresh held a contest asking dealers to share their best techniques for converting website chat prospects into appointments and sales, with winners featured in a "Top 5 Tips" list."
NEW CONTEST: Top 5 Tips For Selling a Car to a Chat Prospect →
POSITIVE
"Ryan Leslie proposes an official DealerRefresh meetup at the event, and Molly Curry offers to write an article about exhibitor deals that Jeff Kershner agrees to host on the platform."
NADA 100, will you be there? Where will we find you? →
POSITIVE
"his role and personality at DealerRefresh remain unchanged and won't conflict with the venture"
FRIKINtech: Alex's new role and what it means for DealerRefresh →
POSITIVE
"DealerRefresh launched a new members-only forum section for signed-in users to discuss sensitive topics away from lurkers, competitors, and non-members."
Woohoo - MEMBERS ONLY club!!! →
POSITIVE
"Community members push back on the vagueness and encourage open ideation per DealerRefresh's culture"
Car Sales Website Startup →
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