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DealerRefresh — DealerRefresh Vendor Library

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DealerRefresh
86% · Favorite 69 DealerRefresh discussions
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DealerRefresh is an independent online community, blog, and forum platform founded in 2004 that serves automotive dealership internet sales, marketing, and technology professionals. It provides news, best-practice articles, peer discussions, and vendor forums covering topics such as CRM, inventory management, website platforms, DMS integration, and digital marketing. It also offers advertising and sponsored content opportunities for automotive vendors seeking to reach dealership decision-makers.

What you do with it

tap into candid peer knowledge and vetted best practices from experienced industry professionals, so they can make more confident technology and strategy decisions without relying solely on vendor sales pitches
When navigating fast-changing digital retail, CRM, and marketing technology decisions
connect with a standing community of internet sales and marketing peers who understand their world, so they can build professional relationships and a sense of belonging in the industry
When feeling isolated inside their dealership or seeking to advance their career in automotive digital
coordinate in-person meetups and identify fellow community members worth connecting with face-to-face, so they can turn online relationships into real-world professional networks at conferences
When attending major industry events like NADA

Community evidence → Stable

DealerRefresh is broadly valued as a long-standing, collegial gathering place where automotive digital professionals exchange candid peer advice, celebrate milestones together, and coordinate real-world networking — a loyalty reflected in members returning after more than a decade away and in strong NADA meetup threads. The platform's independence and culture of openness are recurring positives. However, the community also surfaces honest friction: some members have felt frustrated by post-moderation delays and perceived declining activity, and the site has suffered meaningful technical disruptions including a server crisis that caused data loss and a redesign that removed valued member features. Founder Jeff Kershner's hands-on, passion-project stewardship earns goodwill even when it creates operational inconsistency.
Community belonging and collegial culture9 mentions
In-person networking coordination (NADA and conferences)4 mentions
Platform technical reliability and infrastructure issues3 mentions
Moderation delays and perceived activity decline2 mentions
Ongoing platform improvements and modernization3 mentions
Founder/community founder credibility and transparency4 mentions
Peer knowledge-sharing on digital marketing and technology5 mentions
Longevity and career growth alongside the platform3 mentions

69 mentions · 31 positive · 5 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.

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"Instead of giving DealerRefresh readers an infomative view of your inside experience, you're just WHINING and HATING."
AutoTrader.com Pricing??? →
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"Jeff Kershner, a DealerRefresh admin, acknowledges the issue and requests specific details to troubleshoot"
Once Upon a Time... →
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"Alex asks Ryan to write a blog post about it for DealerRefresh if their own invite doesn't arrive."
Google Wave! →
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"The thread ultimately illustrates DealerRefresh's moderation philosophy: vendors are welcome to participate in genuine business problem-solving, but must contribute substantively with facts rather than promotional fluff."
RedBumper Inventory Management - Time for Innovation!! →
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"Dealer Authority's JD Rucker asks the DealerRefresh community to evaluate chat software and managed services for dealerships"
Chat Challenge: Show Me Your Chat →
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"my research shows that shoppers are culpable[URL='http://forum.dealerrefresh.com/threads/tesla-the-good-the-bad-and-the-ugly.3925/page-2#post-39166']"
Online Shopping to Online Buying →
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"The thread demonstrates a helpful peer-to-peer resource-sharing practice within the DealerRefresh community."
Free carfax report to anyone that needs →
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"DealerRefresh Cartoons & Automotive memes"
DealerRefresh Cartoons & Automotive memes →
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"DealerRefresh Top100"
DealerRefresh Top100 →

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