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Fortellis — DealerRefresh Vendor Library
About suggest a correction →
Fortellis is an automotive commerce exchange platform launched by CDK Global in 2018 that provides a secure, open API developer network and app marketplace connecting dealerships, OEMs, and third-party software developers. It hosts over 300 automotive applications and enables dealers to discover, integrate, and manage third-party solutions that extend and enhance their dealership workflows. The platform serves as CDK Global's primary integration and data-access layer, used by more than 15,000 U.S. dealerships.
Community evidence → Stable
Fortellis has 14 mentions across 20+ years of DealerRefresh dealer discussion — rated 50% · Mixed. The community includes 4 positive and 4 negative takes.
14 mentions · 4 positive · 4 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"CDK announced Fortellis, a developer platform that opens CDK DMS data to third-party developers through standardized APIs at potentially reduced costs, marking a significant shift from their previous closed, expensive vendor model."
CDK is opening up? →
POSITIVE
"Fortellis is launching more APIs and people are starting to open up"
QR Codes - In or Out? →
POSITIVE
"Fortellis Automotive Commerce Exchange™ platform, a technology "engine" that enables seamless connections and greater collaboration to occur among everyone involved in serving automobile consumers, such as dealers, manufacturers, software developers, lenders and data providers. Dealers and OEMs can find new software solutions to improve their work processes, and software developers can offer customers new software solutions in a secure e-commerce environment."
Who is innovating? →
POSITIVE
"Elead Lead Delivery API is now available through the CDK Global Fortellis Marketplace."
ActivEngage Advanced Chat and CRM Integration with New Elead Lead Delivery API →
NEGATIVE
"Ensure you and members of your team remain logged out of CDK applications until further notice. [LIST=1] [*]CDK, CDK Service, Common Admin, Drive, eLeads, eForms, eSign, Fortellis, MyInstall Dealer Portal"
Has ELeads been hit with a cyber attack? →
NEGATIVE
"with particular frustration directed at Fortellis—the API platform CDK mandated vendors migrate to—which remains completely down with no communication or timeline for restoration"
Still Struggling with CDK & Fortellis Updates →
NEGATIVE
"CDK has switched everyone to Fortellis and the cost difference between batch and "real-time" feeds is significant... which is understandable."
Marketing Opt Out →
NEGATIVE
"I was really hoping when CDK launched Fortellis at NADA that some innovative companies would come out with new service schedulers because the industry's current selection is pretty bad."
Online Appointment Conversion KPI - XTime →
NEUTRAL
"the practical workaround involves using Fortellis APIs and building custom ETL processes to load data into a separate data warehouse"
Is there a better way to get ELead Reporting data →
NEUTRAL
"The conversation is set to cover major industry topics including CDK's Fortellis project, ongoing lawsuits with Authenticom and Cox Automotive, NADA, 2018 acquisitions, digital retailing, and the future of dealerships."
Nostradamus (Cliff Banks) joins Jeff & Alex on Refresh Friday →
NEUTRAL
"We are working through using Data My Way with some dealer groups to add additional data that we don't subscribe to via Fortellis APIs (due to the data bundle structures that Fortellis has)."
Data Your Way? →
NEUTRAL
"RefreshFriday 3/30/18 - Cliff Banks on CDK's Fortellis, 2018 Acquisitions, and Digital Retailing"
Refresh Friday "LIVE" on DealerRefresh - 2018 Weekly Broadcast Updates →
NEUTRAL
"If this goes through, I just hope to see them continue to centralize all their products under Fortellis."
If CDK were for sale, who would buy it? →
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