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L2T Media Group — DealerRefresh Vendor Library
L2T Media Group
Limited discussion
4 DealerRefresh discussions
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About suggest a correction →
L2T Media Group (L2TMedia) is an Evanston, Illinois-based digital marketing company founded in 2007 that serves automotive dealerships nationwide with paid search (SEM), SEO, social advertising, video/OTT advertising, and online reputation management. Their proprietary AutoQuity™ platform uses machine learning and AI-driven insights to optimize full-funnel campaigns, and their AudiencePro CDP integrates CRM, DMS, and website data to build hyper-targeted audience segments. L2T is a Google Premier Partner and describes itself as a privately owned, independent agency focused exclusively on the automotive retail market.
What you do with it
fulfill OEM digital certification requirements through an approved vendor, so they can access co-op eligible budget for paid search and service campaigns without losing OEM program compliance
When a dealer must use an OEM-approved digital advertising provider to access co-op funds
compare L2T against other automotive-specialist vendors in a competitive selection process, so they can place full-funnel campaign management with a single automotive-focused agency
When a dealer is evaluating independent digital marketing agencies for SEM and social advertising
Community evidence → Stable
L2T Media appears in DealerRefresh discussions almost exclusively as one name in a list of OEM-certified or GM Digital Advertising Program-approved vendors, suggesting the community views them primarily as a compliance option rather than a standout independent choice. No community member provided a direct performance review, case study, or firsthand recommendation for or against L2T specifically. One dealer noted running their OEM-mandated L2T spend down to zero while managing campaigns in-house, implying some dealers see the vendor relationship as a bureaucratic requirement rather than a valued partnership. The available quotes offer no basis for judging campaign quality, reporting transparency, or ROI outcomes.
4 mentions · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEUTRAL
"Is anyone currently using one of these Chrysler Digital Certified providers such as CF, Haystak, L2t, Pixel Motion, Search Optics, Dealer.com Adpearance, Mudd, etc."
Chrysler PAP and Chrysler Digital best results for the money?? →
NEUTRAL
"I ran our OEM vendor (L2T) down to $0 spend (we manage all other campaign spend "in-house" since Ford only required an OEM provider for DAS spend). They, FD, did mention though that we can now apply budget towards Service keyword campaigns through the OEM provider and they're now co-opable"
Ford Dealers - Say goodbye to your DAS matching funds! →
NEUTRAL
"explore other alternatives offered from the gm digital advertising program like L2T media, C-4 analytics, epsilon, team velocity, pure cars, affiinitiv digital, mudd, or naked lime"
GM Dealer Looking for website provider/digital marketing partner →
NEUTRAL
"she has trained PPC Account Managers within Cobalt, DDC, Showroom, L2T, and all of our certified agency partners"
Looking for an extremely good SEM company →
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