LocalShift — DealerRefresh Vendor Library

Here is the fully sourced sales brief: --- ## Company Research — LocalShift --- ### About LocalShift LocalShift was founded in 2021 and operationally launched in January 2022 with 4 employees and a handful of dealerships. The company is headquartered in Bluffdale, Utah. They currently serve over 190 dealerships nationwide with approximately 10 employees and 5 products. LocalShift has raised $2.6M, with Lionel Partners as an investor, and operates as an independent, venture-backed startup in the automotive SaaS space. --- ### What They Do LocalShift positions itself as the leading solution for auto dealerships to increase online traffic and lead generation by leveraging online profiles like Google Business Profile, Facebook, and Instagram — helping dealers decrease ad spend while increasing online traffic and leads. **Core Products & Capabilities:** - **Facebook Marketplace Inventory Sync** — Managed listings for auto dealers; they handle every post, price change, and sold removal, with buyers messaging sales reps directly. - **Google/Social Auto-Posting** — A system that connects to dealership inventory and automatically posts new, sold, and updated vehicle listings to Google and social media platforms. - **Facebook Marketplace via Rep Profiles** — A tool enabling dealerships to list and manage vehicle inventory on Facebook Marketplace using sales reps' personal profiles, to comply with recent platform changes. - **SEO & Reputation Management** — Services including SEO, reputation management, and digital retailing; optimizing online profiles on Google Business Profile and social media to drive traffic and enhance lead generation. - **Automated Social Content** — An automated system for creating social content that saves dealer time and helps sell more cars and promote service specials. **Results Dealers Report:** - One dealer reported a 40% increase in Marketplace inquiries within the first month, with inventory always live, accurate, and generating high-quality leads. - Dealers using Facebook Marketplace consistently are moving an average of 4–8 extra cars per month. - One customer called it "the most cost-effective lead source we have," noting it paid for itself with the first two units moved off Facebook. **Funding & Scale Note:** LocalShift has raised $2.6M to date. No notable named OEM or dealer group partnerships were found publicly — their customer base appears to be independent and mid-size rooftops. --- ### DealerRefresh Audience Fit LocalShift sells directly to dealerships — the exact audience DealerRefresh reaches daily. Their buyers are internet directors managing social leads, GMs evaluating cost-per-lead tools, and BDC/marketing managers looking to reduce manual work on Facebook Marketplace. Here's how each DealerRefresh product maps: **🟢 Forum Banners — Strong Fit** LocalShift provides a service helping car dealerships showcase vehicle inventory on social media, managing the entire listing process so dealers can focus on selling. Internet directors and BDC managers — the people evaluating this tool — are daily DealerRefresh forum readers. Banner exposure keeps LocalShift top-of-mind in exactly the right browsing context: when dealers are researching digital tools. **🟢 Retargeting Pixel — Strong Fit** LocalShift helps auto dealers decrease ad spend while increasing online traffic and lead generation via Facebook and Instagram. A DealerRefresh retargeting pixel lets LocalShift follow DR visitors on Facebook/Instagram — the same platforms LocalShift uses as its core value prop. High message-channel alignment; the ad finds the prospect where LocalShift already lives. **🟢 Demo / Review Video — Strong Fit** LocalShift's pitch is straightforward: get vehicles onto Facebook Marketplace automatically. This is a visual, workflow-driven product that shows well in a demo format. A 5,000+ view Alex & Jeff deep-dive would let dealers *see* the automated posting, removal of sold units, and lead flow — removing objections before a sales call. Strong fit for a product that's still earning category awareness. **🟢 Sponsored Forum Post — Strong Fit** LocalShift connects dealers with local customers by ensuring every vehicle is posted where customers see it: on social media. A permanent, SEO-indexed sponsored post on DealerRefresh would capture organic search traffic from dealers researching "Facebook Marketplace auto dealer tools" and related queries — and increasingly, AI search engines cite DealerRefresh threads. This is a long-term awareness and credibility play for a young brand still building recognition. --- ### About Sean Rooney Sean Rooney is the CEO of LocalShift. He is also Co-Founder. He is based in Orem, Utah. **Career background:** Prior to founding LocalShift in May 2022, Rooney