myKaarma — DealerRefresh Vendor Library

Here is the fully researched and sourced sales brief: --- ## Company Research — myKaarma --- ### About myKaarma myKaarma is a privately-held cloud-based software company focused on enhancing the retail experience for consumers and dealer personnel at franchise car dealerships, founded in 2012 by Gaurav Sharma and Ujjual Nath (known publicly as "Ujj Nath"). Headquartered in Long Beach, CA, the company has approximately 180 employees. myKaarma is owned by private equity investors H.I.G. Private Equity and Warburg Pincus. --- ### What They Do The myKaarma end-to-end mKOS platform integrates dealer scheduling, communications, payments, pickup and delivery, video MPI, BDC solutions, insightful reporting, and more — positioning itself as the first truly unified solution for fixed operations with deep integrations across software and DMS providers. **Core Products & Capabilities:** - **Full Fixed Ops Platform:** Scheduling, communications, payments, pickup and delivery, video multi-point inspections, and BDC solutions — all in one platform for franchised auto businesses. - **Communications+:** AI-powered smart automation that filters, tags, and prioritizes inbound messages, proven to reduce time-wasting status calls hitting the BDC by 50%. - **Tech Video Grader (launched Jan. 2026):** Built on myKaarma's Collaborative Workflow AI (cwAI) framework, it shifts the industry conversation from video quantity to video execution quality as the key differentiator in service lane performance. Pilot data shows high-scoring videos generate $40–$90 more per repair order — a 12% average uplift across all manufacturers. - **ServiceConcierge with Service Pre-Diag:** An AI-powered voice agent that answers calls 24/7, booking appointments and routing inquiries, driving 11.7% year-over-year growth in booked appointments with the AI handling 22% of total bookings. - **myKaarma Payments:** Integrated payments where customers choose how they pay, dealers get paid faster, and reconciliation is automated. - **Surcharging Solution:** Helps automotive dealerships comply with new Honest Pricing Laws, promoting transparent pricing and enabling significant cost savings. **Notable Customers & Scale:** - Trusted by over 1,800 dealerships nationwide. - OEM brand customers include BMW, Audi, Hyundai, Honda, Porsche, Maserati, and Volvo. - As of early 2024, the platform had processed $21B in payments and transmitted 423M text messages. - Named dealer groups in case studies include Holman Automotive, Morgan Auto Group, AMSI Dealerships, MileOne Automotive Group, McGrath Automotive, and Fletcher Jones Audi. **Recent News:** - In January 2026, myKaarma announced a new integration partnership with Dealerware, a fleet management and mobility platform for automotive retailers, connecting service lane and loaner fleet operations. - Strategic partnerships with UVeye Vehicle Inspection and Sunbit Payment Solutions demonstrate myKaarma's focus on expanding integrated service offerings. - CEO Ujj Nath won the 2024 Automotive News All-Star award for innovative service and parts vendor solutions. --- ### DealerRefresh Audience Fit myKaarma sells directly into the exact roles that live on DealerRefresh daily: **Fixed Ops Directors, Service Managers, BDC Managers, GMs, and Dealer Principals.** myKaarma's strongest fit is service-lane communication and retention, which maps squarely to DealerRefresh's core fixed ops and dealership operations readership. Here's how each product aligns: **🖼 Forum Banners — High fit.** Daily banner exposure to 3,000+ active auto retail professionals — the very same service directors, fixed ops leaders, and GMs who evaluate and approve tools like myKaarma. This is top-of-funnel awareness for a product that requires organizational buy-in across multiple roles. **🎯 Retargeting Pixel — High fit.** myKaarma actively participates in industry events like NADA and Digital Dealer, indicating an active marketing budget and multi-touch strategy. Retargeting DealerRefresh visitors on Facebook/Instagram extends that presence between events, keeping myKaarma in front of decision-makers who are already researching fixed ops tech. **🎥 Demo / Review Video — Very high fit.** The new AI-powered Tech Video Grader and the broader cwAI platform have compelling, data-backed proof points ($40–$90 more per RO, 12% uplift) that play extremely well in a demo format. Alex & Jeff walking through the live product with real dealer metrics would resonate deeply with DealerRefresh's fixed ops audience. This is a product that benefits from being *shown*, not just described.