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Protomiq — DealerRefresh Vendor Library
Protomiq (formerly TradePending, rebranded April 2026) is an intelligent digital sales conversion platform used by more than 5,000 dealerships across the…
Protomiq
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33 DealerRefresh discussions
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About suggest a correction →
Protomiq (formerly TradePending, rebranded April 2026) is an intelligent digital sales conversion platform used by more than 5,000 dealerships across the US and Canada. It offers integrated on-site dealer experiences — including Trade, Offer, Payments, AutoBio, and Value Watch — that capture high-intent shopper behavior and feed buyer intelligence directly into dealership CRM and DMS systems. The platform helps sales teams identify and prioritize the shoppers most likely to purchase, reducing friction and improving conversion rates.
What you do with it
deploy an on-site trade-in valuation experience that converts anonymous visitors into identified, actionable leads, so they can dramatically grow trade-in lead volume and feed buyer-ready prospects directly into the CRM
When a dealer needs to capture high-intent shoppers browsing their website
surface behavioral intelligence and market data signals that reveal which shoppers are closest to buying, so they can prioritize follow-up so salespeople spend time on the highest-conversion opportunities
When a dealer's sales team is overwhelmed with undifferentiated leads
inject real-time market merchandising data — including valuations, superlatives badges, and vehicle history — into VDPs, video ads, and third-party platforms via API, so they can increase shopper confidence and engagement across the full digital merchandising ecosystem
When a dealer wants their inventory to stand out across multiple digital channels
Community evidence → Stable
The DealerRefresh community is predominantly positive about Protomiq (TradePending), with one dealer group reporting a 1,326% increase in trade-in leads and community members broadly recommending its API as superior to KBB alternatives. The platform's growth trajectory — including acquisitions of AutoAPR, Snapcell, and Fixed Ops Digital — signals expanding capability that resonates with industry voices and vendor partners alike. However, sentiment is not universal: at least one dealer found none of the trade-in tools, including TradePending, suited their specific needs, and the SNAP+ launch drew dismissiveness from a portion of the community alongside enthusiasm from others. CRM integration complexity was also surfaced as a friction point worth watching.
Trade-in lead generation performance5 mentions
API quality and third-party integrations6 mentions
CRM/DMS integration challenges2 mentions
Product expansion through acquisitions4 mentions
New feature reception (SNAP+)1 mention
Fit for all dealer use cases1 mention
Consumer and market data insights3 mentions
Community and industry recognition (Wobbly Awards)2 mentions
33 mentions · 19 positive · 2 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
NEUTRAL
"any 3rd Party plugins, like a [URL='http://tradepending.instapage.com/']trade-in evaluation tool[/URL]"
Is Your Dealership Website Lead Forms AutoFill Compatible? →
NEUTRAL
"We had a little fun and applied a few of our Superlatives "badges" to the Fast & Furious 9 movie trailer."
If Fast & Furious 9 had inventory merchandising →
NEUTRAL
"TradePending 100: How We've Seen Vehicles Appreciate the Last 18 Months"
TradePending 100: How We've Seen Vehicles Appreciate the Last 18 Months →
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