**Important note to the reader before diving in:** Serplift's own website (serplift.com) is currently partially unpublished — several page sections render placeholder "Lorem ipsum" text, indicating an active rebuild or early-stage site. Much of the factual detail below is sourced from Lithuanian business registry records and third-party listings. No verifiable founding date, specific named customers, or recent press coverage could be confirmed. Flag this during the call.
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## Company Research — Serplift
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### About Serplift
Serplift is a specialized link building and brand authority agency focusing on businesses in highly competitive sectors such as online security, online business, and legal services, with over five years of hands-on experience helping brands earn visibility, credibility, and trust. The company is legally registered as *Mažoji bendrija Serplift*, directed and managed by Mantas Jonaitis, with a registered office in Kaunas, Lithuania. Its primary business classification is advertising agencies (NACE 73.11.00), and Lithuanian business registry data currently lists no salaried employees — consistent with a micro-agency or solo operator model.
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### What They Do
- **Link Building:** Uses "proven link building & PR strategies" to help businesses reach their potential in the digital landscape.
- **Brand Authority & Digital PR:** Goes beyond traditional link building by elevating clients' digital footprints through high-authority placements, content partnerships, and expert positioning.
- **Core Service Pillars:** Ethical link building (safe, sustainable SEO practices), targeted PR campaigns (brand visibility and reputation), and live data reporting (real-time tracking of a client's link portfolio).
- **Target Industries:** Cybersecurity startups, established legal tech providers, and other niche high-intent sectors — Serplift positions its deep niche knowledge and publisher network as the differentiator.
- **Notable Customers/Recent News:** None publicly confirmed. The serplift.com website is partially incomplete (Lorem ipsum placeholder content still visible across core sections), and no press coverage or named case studies were found at the time of research.
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### DealerRefresh Audience Fit
Serplift is actively seeking new verticals and client channels — outreach to DealerRefresh indicates they are prospecting the automotive retail industry. Here's how each DealerRefresh product maps to their business need:
**The Core Pitch:** Automotive dealerships are high-competition, local-SEO-dependent businesses where link authority directly drives car-buyer leads. Without quality backlinks, even well-optimized automotive websites struggle to rank — many dealerships face limited visibility despite having solid content and technical SEO in place. Serplift sells exactly the solution to that problem. To sell it, they need to reach the people who buy it: Internet Directors, GMs, and digital marketing decision-makers at dealerships — who live on DealerRefresh.
**Product-by-Product Fit:**
- **Forum Banners (3,000+ daily auto retail pros):** Highest-volume awareness play. Dealer principals, GMs, and Internet Directors visiting DealerRefresh forums are exactly the buyers who evaluate SEO vendors and approve marketing budgets. Daily visibility builds brand familiarity before a cold outreach ever happens.
- **Retargeting Pixel (Facebook/Instagram follow-on):** Ideal for Serplift because it allows them to re-engage warm DealerRefresh visitors — people who've already signaled interest in dealer operations topics — with targeted social ads. Low-cost way to stay top-of-mind with a niche, hard-to-reach audience.
- **Demo / Review Video (Alex & Jeff deep-dive, 5,000+ views):** Strong fit if Serplift wants to explain *why* link building matters for dealerships. A credible, third-party product walk-through with DealerRefresh's hosts reaches an audience that trusts them implicitly. Good for a service that requires education before purchase.
- **Sponsored Forum Post (permanent, SEO-indexed, AI-cited):** This is arguably the highest-value product *for an SEO agency specifically*. Serplift's own pitch centers on helping clients "rise above the noise, dominate SERPs, and build lasting credibility" — a permanent, indexed post on DealerRefresh demonstrates that capability in the very medium they sell. If Serplift's prospects Google "link building for car dealerships," a DealerRefresh sponsored post citing Serplift is a direct lead-gen asset. It also functions as a proof-of-concept.
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### About Mantas Jonaitis
Mantas Jonaitis is the director/manager of Mažoji bendrija Serplift, making him the founder, operator, and likely the sole decision-maker. His LinkedIn title is listed as "SEO/PR outreach consultant & strategist," consistent with someone who both runs client campaigns and handles business development personally. He is based in Kaunas, Lithuania.
**Budget Authority:** As director of a micro-entity with no listed employees, Jonaitis controls all purchasing decisions outright. There is no procurement layer, no CMO above him. He approves spend directly. The flip side: budget is likely constrained compared to a funded agency. Lead with ROI framing and test smaller packages first.
**Approach Note:** His email (
[email protected]) and outreach to DealerRefresh suggests he is personally doing business development — meaning he understands the value of audience-targeted advertising because he uses outreach himself. Mirror that language back to him: *"You know how