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Simple Recon — DealerRefresh Vendor Library
Simple Recon (simplerecon.com) is a cloud-based used car reconditioning process tracking software that helps auto dealerships reduce the time and cost of…
Simple Recon
a Simple Dealer Suite company
Limited discussion
1 DealerRefresh discussion
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About suggest a correction →
Simple Recon (simplerecon.com) is a cloud-based used car reconditioning process tracking software that helps auto dealerships reduce the time and cost of getting used vehicles frontline-ready by providing workflow management, real-time vehicle status monitoring, VIN/QR scanning, automated SMS and email alerts to departments and vendors, and an Excel-style grid view — all accessible via desktop and mobile app. The platform is operated under the Simple Dealer Suite brand, a privately held automotive technology company headquartered in Coral Springs, FL, founded in 2004.
What you do with it
track every vehicle's reconditioning status, costs, and location in one central system, so they can get cars frontline-ready faster and capture more selling days before depreciation erodes margin
When a used car manager is juggling multiple vendors and vehicles moving through the shop with no single source of truth
create an unbiased, documented record of where each unit is and how long it has been there, so they can enforce workflow standards and reduce finger-pointing across departments
When a GM or dealer principal needs to hold internal teams and outside vendors accountable for recon timelines
estimate, approve, and track recon expenses electronically in one location, so they can reduce total reconditioning costs and protect gross on used inventory
When a used car director wants to approve and control reconditioning spend per vehicle without chasing paper
Community evidence → Stable
DealerRefresh community discussion on Simple Recon is limited in volume, making broad sentiment conclusions unreliable. The one documented exchange centers on the Amazon Alexa integration: a forum moderator expressed skepticism about its practical value in a dealership environment while simultaneously acknowledging it could offer genuine convenience for managers who need on-the-fly inventory updates without logging into a system. Simple Recon framed the feature as restoring a more natural, human interaction with data. No community voices were captured evaluating the core recon-tracking product itself, so whether dealers find it delivers on its cycle-time and cost-reduction claims remains unverified from this source.
1 mention · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
MIXED
"Simple Recon announced the launch of an Amazon Alexa Skill for dealership inventory tracking, enabling managers to receive quick reconditioning updates via voice commands. The forum moderator was skeptical but acknowledged potential value for on-the-fly data access, while Simple Recon positioned the integration as a way to restore more natural human interaction and convenience"
Amazon Alexa & Simple Recon @ Digital Dealer 22 #Booth-741 →
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