Simple Recon — DealerRefresh Vendor Library

Here is the completed sales brief: --- ## Company Research — Simple Recon --- ### About Simple Recon SimpleRecon.com is a cloud-based used car reconditioning process tracking software. Simple Recon is a product offered under the **Simple Dealer Suite** umbrella, designed to help dealerships manage the reconditioning process. Since 2012, Simple Dealer Suite has been committed to delivering an all-in-one suite to improve dealership business operations and automate day-to-day tasks. Tracxn records Simple Recon's founding year as **2015**, operating as a SaaS-driven used car reconditioning software for automotive dealers. The company is headquartered in **Pompano Beach / Coral Springs, Florida** (per their 2017 press release dateline: Coral Springs, FL), and is privately held with a small team. Simple Dealer Suite serves customers in the US, Canada, Europe, and Australia. --- ### What They Do **Core platform capabilities:** - Improve communication between managers and vendors - Recondition inventory faster to get more days to sell - Central repository of information for all inventory in the recon process - Estimate and approve reconditioning expenses per vehicle in one location - Create accountability by tracking work via an unbiased system - Documentation on inventory location for floor plan checks - Reduce reconditioning costs by tracking time and expenses electronically - Grant vendors access to inventory assigned to them - Build and enforce inventory reconditioning workflows - **Mobile App:** With the Simple Recon mobile app, you can effortlessly manage your reconditioning process wherever you are, bringing efficiency and convenience to dealership operations. Whether you have the VIN or a QR code, simply scan it using the app to gain instant access to the vehicle's information. - **Recon Car Maps (recent feature launch):** Simple Recon introduced "Recon Car Maps" to tackle inventory location challenges — it empowers dealers to view the precise physical location of their inventory on any website, effortlessly update it, and it comes at no additional cost. - **GPS Integration:** Simple Recon announced an integration partnership with InTouch, a product of PassTime GPS, empowering dealers with real-time GPS location access for their inventory. - **Amazon Alexa Skill:** With this no-cost skill/app, dealership managers can receive prompt inventory updates without logging in to any app or website. Dealers can use the feature to create lists of units in need of reconditioning, track their progress through the cycle, and access a summary of the prior day's completed or assigned work. - **Dealer Talk Podcast:** Simple Recon kicked off Season 9 of the Dealer Talk Podcast with Herb R. Anderson, exploring strategies tailored for decision-makers inside the dealership, aiming to streamline their recon process and significantly decrease the time required to get cars frontline ready. - **Broader Suite (Simple Dealer Suite):** Products include a Dealer CRM + Texting, Dealer Websites, Video Reviews, a Document Scanner, Sold Log + Payroll tracking, Supply Tracker, and Timesheets. - **ROI Claim:** A used car can depreciate as much as $75/day, and on average takes 5–15 days from trade-in to being front-line ready — reducing recon time by a single day saves a dealership $135,000 a year. --- ### DealerRefresh Audience Fit Simple Recon's buyers are exactly who reads DealerRefresh daily: **used car managers, GMs, fixed ops directors, and dealer principals** who are accountable for recon cycle times and inventory turn. Simple Recon helps dealerships reduce inventory's time to market; it helps owners, general managers, and managers track their department's performance against company expectations, and automates notification and follow-up within the dealership as well as with external vendors. **Product fit breakdown:** - **Forum Banners** *(daily visibility to 3,000+ auto retail pros)*: Strong fit. Recon software is an operational tool evaluated by GMs and used car directors — exactly the daily DealerRefresh reader. Banner impressions reinforce brand awareness during the purchase consideration cycle. - **Retargeting Pixel** *(follow DealerRefresh visitors on Facebook/Instagram)*: Strong fit. Simple Recon already has a DealerRefresh thread history (the Alexa/Digital Dealer post). Retargeting DealerRefresh visitors who are already researching vendor solutions keeps Simple Recon top-of-mind at low CPM. - **Demo / Review Video** *(Alex & Jeff product deep-dive, 5,000+ views)*: **Best fit.** Simple Recon positions itself as offering "twice the features of the competition for half the price" — that's a claim that benefits enormously from a credible third-party walkthrough. A DealerRefresh video review validates the value prop to skeptical dealer operators in a trusted editorial context. Simple Recon Workflow is ideal for dealerships that have an existing reconditioning process in place but want to track how they're doing