Spearheadonline.com — DealerRefresh Vendor Library

⚠️ **Research Note:** The domain `spearheadonline.com` does not resolve to a standalone public-facing company website with its own "About" page. Based on all available data, **Spearheadonline.com is the registered company entity under which Jay Radke operates**, and the actual operating brand/product suite is **Tier Six (tiersix.io)** — an automotive SEO, digital advertising, and dealer training company headquartered in Edmonton, Alberta, Canada. Jay is listed as President at Spearheadonline.com and CEO at Tier Six simultaneously across multiple business directories, strongly indicating Spearheadonline.com is the holding/parent entity for Tier Six. The brief below reflects this reality accurately. --- ## Company Research — Spearheadonline.com ### About Spearheadonline.com Jay Radke is President at Spearheadonline.com, based in Edmonton, AB, Canada. Spearheadonline.com appears to be the registered holding entity under which the operating brand **Tier Six (tiersix.io)** runs. Established in 2015, Tier Six is an automotive-focused digital agency delivering SEO, digital advertising, and consulting services tailored specifically to automotive businesses. Tier Six's headquarters are located at the Advanced Technology Center, 9650 20 Ave NW, Edmonton, Alberta, Canada. --- ### What They Do Tier Six is a leader in search engine optimization, digital advertising, performance reporting, and dealership training. - **SEO for Dealers:** Tier Six offers a generative AI vehicle description service for inventory listings, helping automotive websites differentiate themselves in a crowded online marketplace. Content spans new vehicles, finance & credit, fixed ops, blogs, landing pages, and GMB posts. - **Digital Advertising:** Services include Facebook Advertising, Facebook Automotive Marketplace, Google advertising, local SEO, marketing analytics, call tracking, and inventory-based advertising. - **Dealer Consulting:** Tier Six has collaborated with thousands of dealerships to streamline processes, increase profitability, and drive bottom-line results. They also work closely with vendors worldwide to improve profits and foster positive relationships with dealer networks. - **Dealer Huddle Events:** Dealer Huddle is Tier Six's VIP automotive event series dedicated to shaping the future of Canadian automotive trends, marketing strategies, and nurturing the next generation of industry leaders. - **OEM Partnerships:** Tier Six offers SEO packages tailored for specific OEM dealerships, including Kia, covering content creation, Google Business Profile management, and monthly performance audits. - **Western Canadian Dealer Summit:** Jay Radke and Tier Six are co-organizers of this industry event alongside the Motor Dealers Association of Alberta and Saskatchewan Auto Dealers Association. - **Notable Case Study:** Tier Six worked with a major Quebec automotive group running 11 dealerships with no dynamic link between inventory and ads, launching a multilingual, multi-tier PPC strategy where each ad starts and stops based on real-time inventory data — resulting in a 31% increase in conversion rate, a 60% drop in cost-per-click, and boosted organic traffic across all 11 locations. --- ### DealerRefresh Audience Fit Tier Six/Spearheadonline.com sells directly into the same buyer personas that make up the DealerRefresh community — dealer principals, GMs, internet directors, and marketing managers who control digital vendor budgets. Here's why each DealerRefresh product is relevant: - **Forum Banners (Daily visibility to 3,000+ auto retail pros):** Tier Six's core customers are dealership decision-makers evaluating SEO vendors, digital ad agencies, and performance reporting tools. DealerRefresh's daily readership is precisely this audience. Banner exposure keeps Tier Six top-of-mind during active vendor reviews. - **Retargeting Pixel (Follow DealerRefresh visitors on Facebook/Instagram):** Jay Radke works in the industries of Advertising & Marketing, Business Services, and Data Collection & Internet Portals. A company selling digital advertising to dealers will immediately understand and appreciate the ROI logic of retargeting a warm, high-intent audience — and Tier Six has the budget sophistication to value this product. - **Demo / Review Video (Alex & Jeff product deep-dive, 5,000+ views):** Tier Six specializes in comprehensive digital solutions that help automotive businesses reach their full potential online — from optimizing search engine visibility to crafting targeted digital advertising campaigns. A video format would clearly show dealers what differentiates Tier Six from generic SEO agencies, lending credibility with a skeptical dealer audience. DrivingSales Innovation Cup familiarity shows Jay understands the value of stage/video demos. - **Sponsored Forum Post (Permanent, SEO-indexed, cited by AI search):** Tier Six's own methodology centers on a comprehensive SEO strategy combining on-page and off-page tactics to drive organic traffic and improve search engine rankings. A company that sells SEO to dealers will immediately grasp the value of a permanently indexed, AI-cited post on a high-authority domain like DealerRefresh — this is the easiest product to pitch to Jay specifically. --- ### About Jay Radke Jay Radke is President at Spearheadonline.com, based in Edmonton, AB, Canada. Day-