Spyne — DealerRefresh Vendor Library

Here is the fully sourced brief: --- ## Company Research — Spyne.ai --- ### About Spyne.ai Spyne is an AI-native automotive retail technology company headquartered in Gurugram, India, founded by Sanjay Varnwal and Deepti Prasad, empowering automotive dealers with end-to-end digital solutions that eliminate inefficiencies, unlock more opportunities from their CRM, and accelerate vehicle sales. The company has raised a total of $25.4M over 6 funding rounds. In 2023, Spyne pivoted to exclusively serve the automotive sector, and in February 2025 secured a $16M Series A round led by Vertex Ventures. The company has approximately 220 employees as of May 2025. --- ### What They Do Spyne's two flagship products are **Vini AI** (conversational AI agent) and **Studio AI** (visual merchandising platform). - **Studio AI:** Studio AI gives dealerships an instant, AI-driven merchandising engine, combining image studio, car tours, and video tours into one seamless pipeline. It generates VDP assets in minutes, with multi-platform syncing to ensure every listing stays fresh, consistent, and optimized for higher visibility across marketplaces. - **Vini AI:** Vini is an always-on conversational AI platform purpose-built for car dealerships, launched in 2025 and now scaling across the U.S., blending voice-to-intent technology, proprietary LLMs, and real dealership feedback to automate customer interactions across sales, service, and digital retail. It handles conversations seamlessly across phone, chat, and email, and integrates with CRM, DMS, and IMS for accurate, contextual conversations and dealership workflows. - **Retail AI / Inventory AI:** Used car dealers lose up to 10% in revenue due to pricing inefficiencies; Spyne's Inventory AI eliminates guesswork by extracting vehicle details using a VIN decoder and tracking real-time pricing trends to suggest dynamic pricing based on demand and supply, analyzing vehicle demand by area/ZIP code from different marketplaces. - **AutoWebAI (Dealer Website Builder):** Dealers can create a powerful custom website with built-in SEO, custom pages, and seamless integration of images, 360°, and video, with AI search and Google Reviews tools to attract more buyers. - **Notable Customers:** As of April 2025, Spyne has onboarded over 1,500 dealerships worldwide, including Greenway Auto Group, Clay Cooley Auto Group, Covert Bee Group, CARS24, and OEMs such as Toyota and BMW. - **Recent News:** - In April 2026, Spyne announced a certified integration with Tekion, connecting Vini AI with Tekion's Automotive Retail Cloud (ARC) to expand the connected partner ecosystem and enhance operational efficiency through deeper data exchange. - The company established a U.S. headquarters in Dallas, Texas in April 2025, appointed Dave Purgason as Head of Business for the U.S., and is targeting growth from 1,500 to over 20,000 dealership rooftops worldwide. - Spyne has achieved 5x growth over the past 15 months and targets a 3x revenue increase in FY 2025–26. --- ### DealerRefresh Audience Fit Spyne sells directly to car dealerships — the exact professionals who read DealerRefresh daily. Their buyer personas map almost perfectly to the DealerRefresh audience: - **GMs / Dealer Principals** control budget for visual merchandising, AI, and CRM/DMS add-ons — all things Spyne touches. - **Internet Directors / Digital Marketing Managers** are the primary evaluators of VDP quality, listing speed, and lead conversion tools like Studio AI. - **BDC Managers** are the daily users of Vini AI — managing inbound calls, chat, appointment booking, and follow-ups. - **Fixed Ops Directors** benefit directly from Vini AI's ability to auto-handle appointment scheduling, real-time rescheduling, service reminders, and post-service follow-ups across phone, text, and web. **Why DealerRefresh advertising works for Spyne:** Spyne targets car dealerships, wholesalers, and automotive marketplaces, with a particular focus on the U.S. market — which is precisely DealerRefresh's core readership. They are actively scaling their U.S. dealer base and need brand awareness and credibility with the exact decision-makers who read and trust DealerRefresh. **Best-fit DealerRefresh products:** | Product | Fit & Rationale | |---|---| | **Forum Banners** | High-frequency exposure to GMs, internet directors, and BDC managers — the daily operators who would evaluate and champion Vini AI and Studio AI internally. Keeps Spyne top-of-mind during a competitive U.S. market push. | | **Retargeting Pixel** | Sp