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Xtime — DealerRefresh Vendor Library
About suggest a correction →
Xtime is a service lane and appointment scheduling platform for dealerships, owned by Cox Automotive.
What you do with it
deploy web-based online scheduling so customers can book service without calling the store, so they can drive 15–35% online scheduling adoption and reduce inbound phone load
When a dealership service department needs to capture and manage customer appointments around the clock
run a service CRM that automates outreach and tracks customer engagement, so they can retain service customers and increase return visit rates
When a service lane needs to coordinate customer communications, reminders, and follow-ups across the ownership lifecycle
consolidate service lane data with other Cox tools such as Dealer.com, KBB, and Manheim, so they can reduce manual data reconciliation across vendor systems
When a dealership group wants a single platform integrated with the broader Cox Automotive data ecosystem
Community evidence → Stable
The DealerRefresh community broadly recognizes Xtime as the dominant service scheduling platform, with participants citing real online appointment adoption rates of 15–35% and praising its intuitive interface. However, reliability concerns are recurring and concrete — including a documented 3+ hour outage tied to a load-balancing failure — and multiple voices describe the product as 'functional but glitchy,' requiring workarounds at scale. The Cox Automotive acquisition generates its own debate, with some members welcoming ecosystem integration potential and others skeptical of consolidating two imperfect platforms into a potential monopoly. Conversion rate benchmarking and A/B testing capabilities are flagged as gaps, though Xtime leadership has indicated comparative data is available on request.
Platform reliability and uptime concerns3 mentions
Online appointment scheduling adoption and conversion rates4 mentions
Cox Automotive ownership and ecosystem integration5 mentions
Market leadership and competitive positioning4 mentions
Manual workarounds required for larger dealer groups2 mentions
Lack of built-in A/B testing and benchmarking tools1 mention
Dealers exploring or switching to alternatives3 mentions
21 mentions · 3 positive · 3 negative · Scored from 20+ years of candid DealerRefresh discussion. Scores shift as new conversations happen.
POSITIVE
"Tom Massengale emphasizing the importance of implementing web-based scheduling systems like Xtime"
Starting A Service BDC-Come along for the ride! →
POSITIVE
"Community responses highlight XTime as a solid option with expanding features"
Online Service Scheduling Widgets and Reynolds →
POSITIVE
"suggest alternatives like AutoRevenue, XTime, and Time Highway as more user-friendly options with better marketing integration"
Dealer Website Service Scheduling →
NEGATIVE
"A dealer expresses serious frustration with XTime's reliability, citing a 3+ hour outage on Monday caused by a recurring load-balancing server issue, despite finding the product conceptually superior."
XTime →
NEGATIVE
"Reynolds & Reynolds Advanced Service stands out as the most deeply integrated option for dealership service workflows, with xTime noted as functional but glitchy."
Choosing the Right Tools for Efficient Customer Support →
MIXED
"XTime is the market leader with solid fundamentals for service CRM, but it requires significant workarounds and manual processes to maximize effectiveness for larger dealership groups"
XTime →
MIXED
"Cox Automotive's $325 million acquisition of Xtime, a service software platform, debating whether it represents a smart consolidation strategy or a concerning monopoly. While opinions are mixed—with some praising Cox's vision to integrate multiple automotive solutions and others skeptical of combining two "terrible" companies"
Autotrader bought Xtime →
MIXED
"Dan Sayer asks whether XTime's 24% desktop and 14% mobile conversion rates for online appointment bookings are competitive, noting that XTime lacks built-in A/B testing tools and performance benchmarking. A senior XTime manager responds that the company can provide comparative conversion data across OEM, dealer groups, and individual stores, and can support A/B testing across multiple stores"
Online Appointment Conversion KPI - XTime →
MIXED
"Dealers praise its intuitive interface and meaningful online scheduling adoption rates of 15–35%, while recurring criticisms center on its position within the broader Cox Automotive ecosystem and integration concerns."
Community Review: Xtime →
MIXED
"XTime emerging as the primary platform offering this functionality through a recently released opt-in feature. The conversation reveals significant debate about system reliability and integration, as users weigh the benefits of automated messaging against concerns about database consistency, data accuracy, and vendor responsiveness."
Is anyone using cell phone texting with their service departments? →
NEUTRAL
"Everyone uses some version of it for service (xtime, myKaarma, etc), but for some reason, appointment scheduling does not seem to have caught on at all on the sales side."
No scheduling apps for sales? →
NEUTRAL
"Cox Automotive is recruiting a Field Implementation Specialist for their Xtime product line, with nationwide availability."
Field Implementation Specialist - Cox Automotive - Nationwide →
NEUTRAL
"Cox Automotive is recruiting a Dealer Performance Specialist for their Xtime product line, available on a nationwide basis"
Performance Specialist - Cox Automotive - Nationwide →
NEUTRAL
"Recommended solutions include CRM Suite, Podium, Birdeye, Reynolds and Reynolds, CarNow chat, and XTime for service follow-ups."
Automatic Texting →
NEUTRAL
"a service scheduling solution gaining market traction, particularly among dealers allegedly switching from Xtime"
Dealer-FX anyone using it? →
NEUTRAL
"other dealers share this interest and are exploring tools like xTime for appointment scheduling, though concerns exist around long-term vendor commitments"
Parts & Service Ideas... →
NEUTRAL
"a data integration tool designed to bridge XTime and iMagicLab systems"
Anyone using DME Automotive's RedRocket Technology? →
NEUTRAL
"data consolidation across Cox's portfolio (Dealer.com, AutoTrader, Manheim, XTime, KBB, and others)"
Cox Automotive to buy Dealertrack in $4 bln all-cash deal →
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