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This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →
Jon Berna observes that >95% of new dealership products are simply adding AI to existing platforms, creating a crowded market of similar solutions despite genuine value creation. The thread's key insight, articulated by joe.pistell and others, is that real innovation lies not in AI itself but in domain expertise—subject matter experts in auto retail who use AI as a tool to solve specific business problems (like RPA for repetitive tasks) will outcompete generic AI products that lack dealership-specific knowledge.
